Buongiorno S.p.A

Buongiorno S.p.A

November 17, 2008 06:08 ET

Buongiorno Wins Contract With 3 Businesses in the UK and Ireland

LONDON, UNITED KINGDOM and MILAN, ITALY--(Marketwire - Nov. 17, 2008) - Buongiorno S.p.A ("Buongiorno", "Company" or "the Group") a global leader in mobile content, today announced the successful bid for the outsourcing of 3 Mobile's Java Games Platform in the UK & Ireland. This will be the first significant implementation of a Games Store by Buongiorno since the merger with UK's iTouch last year, and the first to be implemented by the Group in the UK & Ireland.

The site, which has recently been released, will offer an aggregation of the best titles from all the major content providers, with the view to become the UK & Ireland's most comprehensive and up-to-date mobile games shop. The service will be available on both WAP and Web, and will be managed by Buongiorno; ensuring content is dynamic, up-to-date and user-relevant.

Luca Pagano, MD of Buongiorno UK, stated, "Buongiorno's Games Store enables 3 to maximise revenues by providing a personalised retail experience to their customers. It has been designed to personalise the browsing and purchasing experience on a one-to-one basis according to the taste and budget of each customer. With the mobile internet becoming ever more competitive, delivering the best customer experience is the key selling point."

Buongiorno will promote the site through the introduction of a Games Club and attractive bundles being offered to customers. The ubiquitous nature of mobile phones, coupled with ever-improving handset functionality and advancing mobile web means that the potential for mobile gaming is huge. Currently a quarter of the UK's mobile users play games on their mobiles, equating to 12.9 million people.

Key to the success of the bid was the strength of Buongiorno's UK offering and its Java Games expertise. The full capacity of the Buongiorno platform will be used to create a dynamic personalised service-interface to increase the relevance to each user, and also enable personalised pricing of content.

For more information about Buongiorno, please visit their website, www.buongiorno.com.

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