Burger King Restaurants of Canada, Inc.

Burger King Restaurants of Canada, Inc.

January 21, 2011 09:00 ET

BURGER KING Canada Debuts New Global Restaurant Design in Thunder Bay, Ontario

TORONTO, ONTARIO--(Marketwire - Jan. 21, 2011) -

Attention: News, Business, Food and Lifestyle Editors

Burger King Restaurants of Canada, Inc. today announced the grand re-opening of the new BURGER KING® restaurant in Thunder Bay, Ontario, featuring the company's bold new 20/20 global restaurant design. The sleek, customer-friendly 20/20 design is an artistic interpretation of the company's "grill-centric" brand and provides restaurant guests with a unique BK® dining experience.

The flagship Thunder Bay location offers a variety of self-seating options for guests and showcases a modern pallet of metallic finishes and black accents, complemented by ceramic tile with rustic wood and concrete finishes. The new restaurant is located at located at 2840 Arthur St East and is the fourth 20/20 location in Canada, following Waterloo, Windsor and Kamloops, and the first in Northern Ontario.

"We are proud that Thunder Bay was selected as the first Northern Ontario location to showcase the new 20/20 look," said Raj Varman, general manager, BURGER KING® Canada. "Located right in the heart of the city, our new restaurant is a perfect spot to enjoy a burger and catch up with family and friends."

The King's new home in Thunder Bay is also equipped with the new Duke Flexible Batch Broiler, maximizing cooking flexibility while reducing operational and energy costs, along with high-efficiency T8 lighting, making the Thunder Bay location the most cutting edge BURGER KING® Canada restaurant yet. Other features include liquid crystal display (LDC) menu screens, an enhanced drive-thru experience and 24-hour operating hours to best serve guests.

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 12,200 restaurants in 76 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2010, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's website at www.bk.com.

Contact Information

  • Pilot PMR on behalf of
    Burger King Restaurants of Canada, Inc.
    Laura Creedon
    416-462-0199 ext. 31
    laura@pilotpmr.com