BURGER KING Restaurants of Canada Inc.

BURGER KING Restaurants of Canada Inc.

June 07, 2006 10:00 ET

BURGER KING® Canada makes it easier to HAVE IT YOUR WAY®

New online and in-restaurant Nutritional Information Guide lets consumers make better informed choices Attention: Food/Beverage Editor, Lifestyle Editor TORONTO, ONTARIO--(CCNMatthews - June 7, 2006) - As part of its HAVE IT YOUR WAY® commitment to customers, BURGER KING® Restaurants of Canada Inc. has introduced a comprehensive Nutritional Information Guide that helps people make more informed choices when selecting from its wide array of menu items.

The nutritional guide has a complete breakdown of all menu items and can be viewed online (and printed) at BURGER KING® Canada's recently refreshed Canadian website (www.burgerking.ca). The guide is also available in restaurants in the form of trayliners and pamphlets.

"By making this information easily accessible, we're giving people a valuable tool to help them customize their meals, while taking their dietary wants, needs or restrictions into consideration," says Leslie Root, Chief Marketing Officer at BURGER KING® Canada. "This is ideal for people with allergies and special dietary needs, as well as those who are generally interested in monitoring their nutritional intake."

The detailed guide includes nutritional information and ingredients that are separated into categories, allowing customers to locate menu items with ease. Categories include: sandwiches, side orders, beverages, condiments, breakfast, desserts, and salads.

BURGER KING® Canada offers customers a variety of menu items, including selections from the "Lean and Greens" menu with several lighter meal options, like the TenderGrill™ Chicken Sandwich, BK VEGGIE™ Burger and Tendergrill™ Chicken Salads. In addition, customers have the option of making meal combo substitutions, such as a side salad or baked potato instead of French fries or juice, Dasani water or milk instead of a soft drink.

For information on BURGER KING® Canada visit www.burgerking.ca.

About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

BURGER KING® Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about Burger King Corporation, please visit the company's Web site at http://www.bk.com.

IN: FOOD

Contact Information

  • Tamara Stefek
    Primary Phone: 416-462-0199 ext. 23
    Secondary Phone: 416-553-7664
    E-mail: tamara@pilotpmr.com