April 11, 2007 10:52 ET

BURGER KING® launches “hard-working” BK Joe® coffee

Canadians invited to get lucky this Friday the 13th with free coffee offer

Attention: Assignment Editor, Food/Beverage Editor, Lifestyle Editor, News Editor, Photo Editor TORONTO, ONTARIO, NEWS RELEASE--(CCNMatthews - April 11, 2007) - BURGER KING® Canada is launching BK Joe®, a new made-to-order coffee that delivers straightforward quality without the fuss.

BK Joe® is the "hard-working" cup of coffee made with 100 per cent Arabica coffee beans and is available in two HAVE IT YOUR WAY® strengths - regular and turbo.

"Our customers work hard all day," says Leslie Root, Chief Marketing Officer at BURGER KING® Canada. "BK Joe® is made to give people the edge they need, when they need it. And on Friday, April 13, we're inviting everyone across the country to grab a free, freshly made cup of BK Joe®."

BK Joe® is made from a superior blend of coffee beans. Turbo-strength is a bold, full-flavoured, "high octane" brew with 40 per cent more caffeine than regular BK Joe® for full throttle performance. Regular BK Joe® offers a well-rounded flavour at a lower cruising speed. BK Joe® is available in 10 oz. small, 14 oz. medium and a new 20 oz. large-size cup.

About BURGER KING® Canada
BURGER KING® takes pride in serving guests the best burger and a variety of other great tasting foods that are cooked over an open fire. The first BURGER KING® restaurant in Canada opened in Windsor, Ontario in 1969. Since that time, the company and its franchisees have established more than 320 family restaurants, operating in all 10 provinces.

BURGER KING® Canada uses only 100 per cent Canadian beef and is recognized for great fire-grilled taste, combined with a HAVE IT YOUR WAY® approach to service.
-30- IN: FOOD

Contact Information

  • Tamara Stefek, Pilot PMR
    Primary Phone: 416-462-0199 ext. 23
    Secondary Phone: 416-553-7664
    E-mail: tamara@pilotpmr.com