Burger King Restaurants of Canada, Inc.

Burger King Restaurants of Canada, Inc.

July 15, 2010 09:00 ET

Burger King Restaurants of Canada, Inc. Limits Sodium Content in Advertised Kids Meals

TORONTO, ONTARIO--(Marketwire - July 15, 2010) -

Attention: Business, Health, Food and Lifestyle Editors

Burger King Restaurants of Canada, Inc. today announced its commitment to limit sodium to 600 milligrams in all of the BK® Kids Meals advertised to children under 12 years old, enhancing the company's commitment to the Canadian Children's Food and Beverage Advertising Initiative pledge. As part of the pledge, Burger King Restaurants of Canada, Inc. has committed to only advertise Kids Meals to children under 12 that meet stringent nutrition criteria.

"The BURGER KING® brand's HAVE IT YOUR WAY® promise allows our guests to customize their meals to meet their personal nutritional needs," said Raj Varman, general manager for Burger King Restaurants of Canada, Inc. "Our commitment to reducing sodium in our advertised Kids Meals is yet another example of our commitment to providing our guests with even more choices."

Canada's advertised BK® Kids Menu offers a selection of nutritionally-balanced meals including: hamburger, CHICKEN TENDERS® and KRAFT DINNER® Macaroni & Cheese meals. When purchased with MOTT'S FRUITSATIONS® fruit cup and a Minute Maid® apple juice these better-for-you options fall within Health Canada's recommended nutritional guidelines. In addition to limiting sodium, the company has stringent nutrition guidelines for advertised BK® Kids Meals that consist of no more than 560 calories, less than 30 percent of the calories from fat, less than 10 percent of calories from saturated fat, no added trans fat and no more than 10 percent of calories from added sugars.

"Proactively reducing sodium in children's menu items further supports Burger King Restaurants of Canada, Inc.'s ongoing commitment to promote healthier dietary and lifestyle choices for kids," said Linda J. Nagel, president and CEO of Advertising Standards Canada, which administers the Canadian Children's Food and Beverage Advertising Initiative. "Corporate actions from Children's Advertising Initiative Partners, such as these by BURGER KING® restaurants, are positively changing the children's advertising landscape in Canada."

This sodium reduction supports the BK Positive Steps® corporate responsibility program, and is based on recommendations from Burger King Corp.'s (BKC) multi-disciplinary Sodium Taskforce. Across Canada, BKC has recently reduced sodium in CHICKEN TENDERS® by 20 percent and in sliced ham by 10 percent. In addition, our WHOPPER® and hamburger beef patties are made with 100 percent beef and contain no added salt.

More BK Positive Steps® in Nutrition: More than 250 Meals Less than 650 Calories

BKC is making it even easier for restaurant guests to choose meals that fit their lifestyles. BURGER KING® restaurants across Canada offer more than 250 BURGER KING® meal combinations that are 650 calories or less, which is approximately one-third of a 2,000 calorie diet. Additionally, all Canadian BURGER KING® restaurants use zero-trans fat cooking oils. An updated nutritional guide can be viewed at www.burgerking.ca and is available at all restaurants, allowing consumers to make more informed choices when selecting menu items.

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

Contact Information

  • Pilot PMR on behalf of
    Burger King Restaurants of Canada, Inc.
    Laura Creedon
    416-462-0199 x31
    laura@pilotpmr.com