Burger King Restaurants of Canada, Inc.

Burger King Restaurants of Canada, Inc.

March 18, 2013 08:00 ET

Burger King® Continues Menu Expansion With All-Day Chipotle Line-Up and Donut Bites

New Chipotle menu line-up spices up breakfast, lunch and dinner for a limited time across Canada

TORONTO, ONTARIO--(Marketwire - March 18, 2013) - Burger King Worldwide, Inc. (NYSE:BKW) announced a further menu expansion in Canada with the addition of an entirely new Chipotle menu line-up and, for the first time, sweet and delicious Donut Bites. The all-day menu additions will allow Canadians to satisfy their spicy or sweet cravings any time of day when visiting their local BURGER KING® restaurant. The new Chipotle menu options and Donut Bites are now available at participating restaurants across Canada for a limited time.

"Burger King Restaurants of Canada is committed to menu innovation through enhancing our current flavour and snack offerings with must-try options for our customers," said Alison Fletcher, Director of Marketing Canada, Burger King Worldwide, Inc. "The new Chipotle sandwich and wrap line-up caters to Canadians' cravings for deliciously spicy options whenever they choose to visit, while our Donut Bites provide a sweet standalone snack, or addition to any BURGER KING® meal."

The new Chipotle menu line-up includes: the Chipotle WHOPPER® Sandwich, Chipotle WHOPPER JR. ® Sandwich, Chipotle TENDERCRISP® Sandwich, Chipotle TENDERGRILL® Sandwich, Chipotle Crispy Chicken Wraps and the Chipotle Breakfast Sandwich. The new Chipotle flavour combination enhances Canadians' favourite sandwiches with natural Monterey Jack cheese with jalapeno, crispy bacon, caramelized-style onions and Chipotle sauce, whereas the Chipotle Crispy Chicken wraps features a three-cheese blend. For a sweet treat, the new Donut Bites are warm, bite-sized and covered in a frosted glaze.

Last fall, BURGER KING® restaurants in Canada began rolling out a major menu expansion that began with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappés. BURGER KING® most recently introduced BBQ Pulled Pork Sandwiches, Sweet Potato Fries and Mango Smoothies. The BURGER KING® brand is supporting the menu expansion with an ongoing national advertising, including television, radio and in-store promotions.


Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 13,000 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.

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