Burger King Restaurants of Canada, Inc.

Burger King Restaurants of Canada, Inc.

February 24, 2011 09:01 ET

BURGER KING® Restaurants in Canada Turn Inside Out to Introduce the Zesty, Hot BK STUFFED STEAKHOUSE™ Burger

First Ever Stuffed Sandwich at BURGER KING® Packs Flavour from the Inside with Innovative New Burger Build: Spicy Jalapeño and Cheddar Bits Infused into its STEAKHOUSE Burger

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2011) -

Editors Note: There is a photo associated with this press release.

Attention: Food, Lifestyle and Marketing Editors

Burger King Restaurants of Canada, Inc. is cranking up the heat this winter by stuffing a whole lot of spice into the new Jalapeño & Cheddar BK STUFFED STEAKHOUSE(TM) burger. This one-of-a-kind premium sandwich starts with a juicy, flame-broiled steakhouse burger, and then adds extra excitement with zesty bits of jalapeño peppers and Cheddar cheese blended right into the burger patty for a feisty, hot taste sensation.

"To cut through the cold winter blues, we're spicing things up with our first ever stuffed burger build in Canada," said Cameron Loopstra, Senior Marketing Manager of Burger King Restaurants of Canada, Inc. "While guests love our flame-broiled burgers, product innovation is always top of mind at BURGER KING(R) and we can't wait for Canadians to try this bold new specialty sandwich. It definitely adds a spicy kick to our flame-broiled patty!"

Not only is the flavor-packed Jalapeño & Cheddar BK STUFFED STEAKHOUSE(TM) sandwich bursting with spice from the inside out, but the beef patty is complemented with creamy poblano sauce, ripe tomatoes and crisp lettuce on a premium bakery bun. This bold new menu addition is available across Canada for a limited time only at participating BURGER KING(R) restaurants at a suggested retail price of $4.99.

To support the launch, BURGER KING(R) Canada will be running television, radio and online ads starting February 28.

ABOUT BURGER KING CORPORATION

Founded in 1954, BURGER KING(R) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER(R), the BURGER KING(R) system operates more than 12,200 locations serving over 11 million guests daily in 76 countries and territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com or follow us on Facebook and Twitter.

NOTE: To view the photo associated with this press release, please visit the following link:  http://www.marketwire.com/library/20110223-BK88.jpg

Contact Information

  • Pilot PMR on behalf of
    Burger King Restaurants of Canada, Inc.
    Laura Creedon
    416-462-0199 ext. 31
    laura@pilotpmr.com