Burger King Restaurants of Canada, Inc.

Burger King Restaurants of Canada, Inc.

July 19, 2012 08:42 ET

BURGER KING® Restaurants Provide Sweet Relief from Record Heat with New Soft Serve Dessert Menu in Canada

Cool down with hand-spun shakes, premium sundaes and traditional soft serve cones now available at participating BURGER KING® Restaurants

TORONTO, ONTARIO--(Marketwire - July 19, 2012) -

Editors Note: There are three photos associated with this press release.

BURGER KING® (NYSE:BKW) restaurants in Canada are offering relief from a scorcher of a summer with the introduction of hand-spun shakes, premium sundaes, and traditional soft serve cones - now available at participating restaurants across the country.

"The BURGER KING® soft serve dessert menu couldn't have arrived at a better time," says Cameron Loopstra, Canada senior marketing manager, Burger King Worldwide. "With sizzling temperatures across the country and no end in sight, we are offering Canadians a much needed cool and delicious treat."

The new BURGER KING® premium dessert menu in Canada serves up creamy BK® soft serve vanilla in a variety of delicious formats:

• Have it your way with original soft serve in a crunchy cone or enjoyed in a cup;

• Keep your cool with a hand-spun shake in your favourite flavour - chocolate, strawberry or vanilla;

• Tackle the record temperatures with a premium sundae featuring signature indulgent toppings like OREO®, M&M'S® Chocolate candies, SKOR® and warm brownie; and

• Tame the temperature with a traditional sundae made with a mountain of creamy soft serve goodness, drizzled with your choice of chocolate, sweet strawberry or sweet caramel.

"With the introduction of these indulgent treats, we are providing our guests with a full range of dining options," says Loopstra. "We are continually looking for new and delicious ways in which to attract and connect with our Canadian customers."

The new BURGER KING® soft serve dessert menu is now available at participating restaurants across Canada.

ABOUT BURGER KING WORLDWIDE, INC.

Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,500 locations serving over 11 million guests daily in 82 countries and territories worldwide. More than 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, Inc., please visit the company's website at www.bk.com or follow us on Facebook (www.facebook.com/burgerking) and Twitter (www.twitter.com/burgerking).

M&M'S is a registered trademark of Mars Canada Inc and used by permission of Mars Canada Inc.

SKOR IS A REGISTERED TRADE MARK OF/MARQUE DE COMMERCE DE HERSHEY CHOCOLATE & CONFECTIONERY CORP, USED UNDER LICENSE/ UTILISÉE SOUS LICENCE.

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120718-BK_Shakes_2012.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120718-Soft_Serve_Cone.jpg.

To view the third photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120718-BK_Skor_Sundae.jpg.

Contact Information

  • Pilot PMR on behalf of BURGER KING(R) Restaurants in Canada
    Muhubo Ahmed
    416-462-0199 ext. 32
    muhubo@pilotpmr.com