Burger King Restaurants of Canada, Inc.



Burger King Restaurants of Canada, Inc.

December 06, 2012 08:59 ET

BURGER KING® Sets the Table for Menu Expansion in Canada

Chicken Wraps, Chicken Strips, Smoothies and Frappes creating a stir at the HOME OF THE WHOPPER®

TORONTO, ONTARIO--(Marketwire - Dec. 6, 2012) - Burger King Worldwide (NYSE:BKW) today announces plans to begin rolling out a substantially expanded menu in Canada; designed to give hungry consumers more reasons to visit their local BURGER KING® restaurant more often. The menu expansion begins with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappés. The great-tasting items are being featured nationally; many on newly installed electronic menu boards that will facilitate further menu expansion in the coming months.

"Canadian consumers consistently recognize the WHOPPER® as an outstanding burger, and it is a huge part of the BURGER KING® story," said Alison Fletcher, Director of Marketing for Canada, Burger King Worldwide. "However, we see a substantial opportunity to build on this success by introducing a more complete range of menu options that will give new and returning guests more reasons to visit."

The new BURGER KING® Chicken Wraps are freshly prepared with crispy seasoned chicken and fresh iceberg lettuce, topped with a 3-cheese blend and a choice of Ranch or BBQ sauce - all wrapped up in a flour tortilla.

The new Chicken Strips are made with seasoned white meat, marinated and lightly battered in a home-style breading. They are perfect for dipping into one of our delicious sauces, including sweet and sour, barbecue, zesty, buffalo and honey mustard.

The BK® Strawberry Banana Smoothies, made with chunks of real fruit, yogurt and freshly blended to order, are a perfect morning or mid-afternoon snack. They are available in a snack size, small, medium and large. New flavours of real fruit smoothies are scheduled to be introduced in early 2013.

The new BURGER KING® Mocha and Caramel Frappés are the perfect combination of sweet flavours, a hint of coffee, and ice, all topped with whipped topping and a swirl of chocolate or caramel. They are available in three sizes (small, medium and large).

"Menu expansion is a long-term opportunity and commitment," said Fletcher. "Our success depends on our ability to innovate and introduce great tasting products that will bring new guests into the BURGER KING® family and exceed the expectations of our current guests. Our new chicken strips, chicken wraps, smoothies and frappés do just that."

The new BURGER KING® Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappés are now available at participating restaurants across Canada.

About Burger King Worldwide

Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,600 locations serving over 11 million guests daily in 83 countries and territories worldwide. Approximately 95 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on www.facebook.com/burgerking and www.twitter.com/burgerking.

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