SOURCE: Burned Media Ltd.

July 17, 2007 13:11 ET

Burned Media Ltd.'s Hypster Attracts Strong Youth Demographic

HENDERSON, NV--(Marketwire - July 17, 2007) - Burned Media (PINKSHEETS: BUNM), a Digital Music and Media company has released data around its online music discovery property, www.hypster.com, that suggests it is an attractive destination for a hotly sought after youth demographic.

The company soft launched the online music discovery site www.hypster.com in March 2007 with less than 100 beta users and recently reported the property had crossed the 31,000 registered user mark. New data shows that the average age of users is 23 years old with over 93% being in the 16-34 year old demographic. Of this user base 55% are female and 45% male.

With this history of month over month growth of 50% and continued traffic of over 1 million pageviews a month, the company expects it can begin to execute a more targeted premium ad sales strategy. This will anchor its current non-premium ad exchange-based advertising.

About Burned Media Ltd.

Burned Media Ltd. is focused upon the sales of digital music and other digital products and services via various online and offline digital sales channels.

Forward-Looking Statement

The information contained herein regarding risks and uncertainties, which may differ materially from those set forth in these statements, in addition to the economic, competitive, governmental, technological and other factors, constitutes a "forward-looking statement" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, the Private Securities Litigation Reform Act of 1995. While the Company believes that the assumptions underlying such forward-looking information are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the forward-looking information will prove to be accurate. Accordingly, there may be differences between the actual results and the predicted results, and actual results may be materially higher or lower than those indicated in the forward-looking information contained herein.

Contact Information

  • Contact:
    Investor Relations
    416-855-2061