SOURCE: Williamboy Products

November 14, 2006 08:00 ET

BurpCatcher™ Wins Prestigious iParenting Award

The Revolutionary New Burp Cloth From Williamboy Products Is Chosen as One of the Greatest Baby Care Products of 2006

WASHINGTON, DC -- (MARKET WIRE) -- November 14, 2006 -- BurpCatcher™ (www.burpcatcher.com), from Williamboy Products, is revolutionizing baby care by virtually eliminating the age-old problem of messy baby spit up. Now it has won a coveted iParenting Media Award as one of the "greatest baby care products for 2006." The iParenting Media Awards program is certified by the International Organization for Standardization (ISO).

Bringing a fresh approach to an everyday baby item, BurpCatcher™ has an ingenious pocket that hangs open to catch a baby's spit up and stop the mess before it lands on mom. For just $9.99, BurpCatcher™ offers a cleaner, less frustrating experience when caring for a new baby. "Pockets are commonplace on baby bibs now, because they work -- they contain the mess. It just makes sense to add a pocket to a burp cloth," commented BurpCatcher™ creator Margaret Pressler, who is getting rave reviews from grateful parents and caregivers. "To have won this highly respected award is a wonderful endorsement from the industry as well. We are very proud to be a part of the iParenting winners of 2006." Testers who evaluated BurpCatcher™ for the iParenting Media awards called BurpCatcher™ "a neat idea to cover your clothes and prevent accidents" and "A creative idea to remedy the problem of spit up for a young baby." Another tester raved, "My favorite thing about this product is that it is so soft... and it washed beautifully!"

Alvin All, Chief Executive Officer of iParenting Media, says the organization is a leader in evaluating products targeted at both children and parents. "We are making a difference in helping consumers decide which ones are best for their families. We evaluated thousands of items in our Greatest Products Call for Entry, but only the ones that exceeded the high evaluation standards we set earned the iParenting Media Award," he said.

BurpCatcher™'s patent-pending design offers the protection and peace of mind that conventional burp cloths can't. No matter what position a baby is in, BurpCatcher™'s innovative pocket hangs open just the right way -- with no hardware, snaps or scratchy Velcro -- to catch a baby's spit up every time. Because it's soft and washable, BurpCatcher™ works like a regular burp cloth in every other way, for throwing in a diaper bag or any kind of wiping up. But unlike other cloths, only BurpCatcher™ provides a clean solution when burping a baby.

BurpCatcher™ comes in two versatile styles, flannel and fleece, and both versions sell for a suggested retail price of $9.99. The flannel cloths are sold in packs of two and the fleece cloths are sold individually. For more information and a list of retailers, visit www.burpcatcher.com.

BurpCatcher™ Facts at a Glance

--  Winner of iParenting Media Award as one of the greatest baby care
    products of 2006
    
--  Innovative pocket design stays open to catch baby's mess
    
--  No hardware, snaps or scratchy Velcro
    
--  Amazing low price of $9.99
    
--  Works like a regular burp cloth
    
--  Two versatile designs -- fleece and flannel
    
About Williamboy Products Inc: Williamboy Products Inc. was formed in 2006 by Margaret Pressler with a mission to bring parents of babies and young children products to help solve the everyday problems they encounter in parenting. Williamboy's first product is the revolutionary BurpCatcher™ burp cloths, the only burp cloth on the market that features a pocket at the end to catch a baby's spit up. Williamboy has more products planned to make life easier and less stressful for parents.

About iParenting: iParenting Media is the premier media company focused on parents. The company uses several media channels to reach its target market of parents, parents-to-be and women: online, print, radio and podcasts. The company operates online and offline assets. iParenting.com is an award-winning network of 40+ Web sites devoted to the entire family lifecycle -- from preconception through the teenage years. Accompanying the English Web site are 11 Spanish parenting Web sites at http://iParentingEspañol.com.

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