SOURCE: Burst Inc.

Burst Inc.

July 12, 2016 08:15 ET

Burst Launches Burst for OTT and Burst User-Generated TV

Industry-First Solutions Return Mobile Video Control and Revenue to Customers, Blunts Social Media Leakage

BOSTON, MA--(Marketwired - July 12, 2016) - Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced Burst for OTT™ (BOTT) and Burst User-Generated TV™ (BUGTV). BOTT and BUGTV represent a completely new approach for companies struggling to create low-cost, compelling content that can generate sustainable revenue sources in the rapidly changing TV and video environment. Burst for OTT is comprised of a set of APIs that broadcasters and publishers of any size can use to integrate mobile video into OTT applications making them more engaging and participatory. Burst User-Generated TV builds on the Burst technology platform and proprietary video search algorithms to find compelling content and stage it for insertion into new "TV" shows for broadcast or OTT applications.

Burst on TV unlocks the promise of OTT. Now, with the BOTT solution, broadcasters and publishers can maximize the engagement value of OTT by allowing viewers the ability to contribute to -- not just consume -- video content. OTT apps with a higher level of engagement create a far better viewing experience which drives downloads and helps build an inventory of fresh, compelling content for broadcasters and publishers. Burst's API set makes for simplified workflows so that all of the benefits of BOTT are available with minimal ramp-up or disruption to existing production processes.

Burst User-Generated TV allows broadcasters of all sizes to effectively compete in the new TV universe. With BUGTV, for the first time broadcasters can create entire shows from user-generated video and integrate it with linear content at a fraction of the cost and time required for traditional productions. BUGTV is a fully packaged solution that combines the foundational technology of Burst on TV and the API set from Burst for OTT with Burst's professional production, curation and branding services to deliver programming that is fully rights controlled and readily monetized. As a result, Burst for OTT provides a new solution for building strong, sustainable revenue streams from fresh content that engages more deeply than traditional video.

"Burst is the only company that gives customers the ability to generate compelling video content at minimal production costs and make that content more appealing to viewers and sponsors. As a result, Burst delivers a TV experience unlike any that has come before," said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. "By dramatically lowering production costs and reducing production time while enhancing viewer engagement, Burst is creating mobile video solutions that help content-creating organizations navigate the new TV universe in which there are unlimited viewing options but few opportunities to drive maximum monetization of their own content."

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who delivery technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to it their arsenal of content tools with ease.

Burst for OTT and Burst User-Generated TV are available immediately directly from Burst. For more information and sales inquiries, contact Burst at 617-977-9500 or info@burst.com.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.

Embedded Video Available: https://www.burst.com/solutions/burst-user-generated-tv/
Embedded Video Available: https://www.burst.com/solutions/burst-for-ott/

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