March 10, 2016 09:17 ET

Burst Names Matthew McGinty Vice President Sales and Marketing

Will Build Sales and Marketing Organization for Mobile Video Innovator

BOSTON, MA--(Marketwired - March 10, 2016) - Burst, the technology platform that's helping content creators unlock the power of mobile video, today announced the appointment of Matthew McGinty as Vice President, Sales and Marketing. In this role, McGinty will be primarily responsible for worldwide direct, channel, inside and OEM sales, as well as the company's complete marketing function.

Burst, which recently announced investments from Sinclair Broadcast Group, Inc. and Horizon Media, is moving quickly to build and scale its sales and marketing capabilities under McGinty's leadership. The company is hiring aggressively in these areas, as well as product management and engineering, while building relationships around the world with broadcasters, cable companies, partners, content providers and advertising industry leaders.

"Matt's experience in building high-powered sales organizations and customer success programs in the video and digital media industries is ideal for Burst at this point in our corporate story," said Bryant McBride, Burst Chief Executive Officer and Co-Founder. "The broadcast and cable industries are in the midst of a radical transition from the old world of a limited number of cables channels and traditional content creation methods to a world in which viewers have millions of online, broadcast and mobile options and quality content can be produced more quickly than ever before. Burst is leading the way in helping broadcast and digital networks deploy the technology to take advantage of this shift."

Previously, McGinty was Chief Operations Officer at GTxcel, a leader in high quality digital, mobile and content management solutions, where he was responsible for sales, market development, product, client services and customer success. He was promoted into that position from the role of Vice President, Sales and Marketing. Prior to GTxcel, McGinty was Vice President, Sales Strategy, Accounts and Client Services at Ramp Holdings, Inc., a provider of a next-generation media content platform that enables companies to easily manage live and on-demand video and audio content. Before his tenure at GTxcel, McGinty held management roles at FAST, which was acquired by Microsoft for $1.2 billion in 2008.

With more than 15 years of experience in sales, marketing, management and operations, McGinty has developed a depth of experience and relationships in the media and technology industries that aligns well with Burst's immediate and long-term business goals. McGinty holds an MBA from Western New England University and a BSBA in Management and Computer Information Systems from Western New England University.

About Burst

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, Horizon Media, NESN and Accuweather.

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