SOURCE: Burst Inc.

Burst Inc.

August 30, 2016 08:30 ET

Burst Selected for Avid Alliance Partner Program

Enables Seamless Integration, Co-Operative Sales of Burst Mobile Video Platforms with Avid Solutions and Services

BOSTON, MA--(Marketwired - August 30, 2016) - Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced that it has been selected to join the Avid® Alliance Partner Program. Membership in the Alliance Partner Program forms the basis of an invaluable, multi-year partnership between Avid and its partners to deliver the most reputable and mission-critical products required by the industry's most demanding customers. Alliance Partner membership is by invitation only, requires a rigorous certification process, and gives Partners access to the Avid Sales Network, a worldwide distribution, sales, training, promotion, and support operation.

As an Alliance Partner, Burst also joins the Avid Connectivity Partner roster. The Avid Connectivity Partner Program offers a full range of resources designed to help developers and their organizations connect their media solutions to the MediaCentral® Platform. These include the Avid Connectivity Toolkit, and professional and solution certifications. The Burst mobile video platform enables Avid customers to acquire video content from media teams, fans or followers and seamlessly integrate that video into Avid workflows for play-out to broadcast or post-production editing. The Burst Connector Module will work directly with Media | Director and the MediaCentral UI Toolkit.

"Membership in the Avid Alliance Partner program represents a significant amount of trust placed in our company by one of the leaders in media production technology," said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. "We look forward to showing our mutual customers just how easy it is to significantly reduce production time and expense for both curated video and user-generated content by integrating the Burst platform with Avid solutions."

"Today's media organizations need to engage audiences and fans with high-impact content from multiple sources," said Alan Hoff, vice president, Market Solutions, Avid. "With Burst joining the Avid Alliance Partner Program, our customers can seamlessly integrate video content from media teams and fans into their broadcast workflows without wasting valuable time and resources on workflow integration."

Burst and Avid at IBC 2016
Burst will be exhibiting in the Avid booth at IBC 2016 in Amsterdam, September 8 - 12 in booth 7.J20.

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world -- from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Avid NEXIS™ Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

Avid, the Avid logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

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