SOURCE: Burton Group

June 12, 2007 11:42 ET

Burton Group: Being Green Has Become a Competitive Edge

Analyst Firm Offers Tips on How Enterprise Organizations Can "Cash In" on This Trend

SALT LAKE CITY, UT--(Marketwire - June 12, 2007) - Burton Group, an IT research firm focused on enterprise infrastructure technologies, published a series of blogs and podcasts focused on practical tips enterprise organizations can leverage to capitalize on the green computing trend.

According to Drue Reeves, research director of Burton Group's Data Center Strategies service, "The impact of power and cooling requirements for data centers, server sprawl, and limited IT budgets are affecting the enterprise organization's ability to conduct business. The bottom line is the driving factor behind an organization's motivation to evaluate the benefits of green computing."

In a recent podcast with analyst Andrew Kutz, Reeves points out there are many creative ways IT professionals can demonstrate how green computing can affect the bottom line, including reduction in operating costs, cashing in on utility rebates, all while helping the businesses achieve an environmentally friendly image.

Kutz offers a list of practical tips IT organizations can leverage to be green:

--  Carbon Neutrality - Invest in carbon-free initiatives to offset your
    own carbon production
--  Independent hardware vendor (IHV) recycling programs - Return products
    to your IHV rather than disposing of them
--  Utilize CPU stepping - Almost 10% of all power use comes from CPUs,
    throttle down to a lower frequency to lower power consumption
--  Pressure IHV to produce more energy efficient products - It is up to
    the consumers to demand green products from IHVs
--  Check with local utility providers for incentives programs with
    regards to consolidation and variable frequency drivers (VFD) installed in
    fans - PG&E and Austin Energy offer rebates for companies that use VFDs.
At Burton Group Catalyst Conference, in San Francisco on June 27, Burton Group's Data Center Strategies group will discuss more on this topic, including a presentation from PG&E's Mark Bramfitt, who will cover the effects of accelerated rate of growth in data storage and power supply and what technologies they are offering to help reduce energy costs.

These practical tips and more suggestions on running an efficient and effective date center can be found on Burton Group Inflection Point a complimentary resource that includes podcasts, blogs and research.

About Burton Group

Burton Group ( helps technologists make smart enterprise architecture decisions in increasingly complex environments. Burton Group's research and advisory services focus on technical analysis of infrastructure technologies related to security, identity management, application platforms, service-oriented architecture, collaboration, content management, and network and telecom, and the data center.

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