SOURCE: Burton Snowboards

June 05, 2008 17:09 ET

Burton Snowboards Opens West Coast Distribution Center

BURLINGTON, VT and WALNUT, CA--(Marketwire - June 5, 2008) - Burton Snowboards today announced that it has established a new distribution center in Southern California with Menlo Worldwide Logistics, a leading logistics and supply chain management specialist and subsidiary of Con-way Inc. (NYSE: CNW). Based in Walnut, Calif., the new distribution center will enable Burton to expand product availability and provide faster fulfillment of orders for its retail customers on the West Coast.

Beginning next month the new facility will handle the distribution of ANON sunglasses, Analog, Gravis, Burton Apparel and Channel Islands non-surfboard product lines. Burton will continue to distribute ANON goggles, Burton outerwear and snowboards from its existing North American and Asian distribution centers.

By selecting Menlo to provide the warehouse facility and distribution support services, Burton will be able to fulfill product needs for West Coast retailers as quickly as possible through more cost-effective transportation and shorter delivery times.

Burton is also taking advantage of a new program recently launched by Menlo to help companies expand and grow quickly in new markets. The program offers customers strategically located warehouse space, as well as shared personnel, systems and operations support that are leveraged in a multi-client environment. Through this program, customers can establish distribution operations quickly and, as business grows, scale them at a competitive cost.

"Menlo has extensive experience with managing distribution for high-value, seasonal-demand product lines similar to those offered by Burton and its family of brands," said Joseph Dagnese, vice president, consumer products group, Menlo Worldwide Logistics. "We're proud to welcome Burton as a customer and we look forward to providing effective warehousing and distribution services that help Burton achieve its market expansion goals."

World Warehouse and Distribution, which operates Burton's three existing distribution centers in the Northeastern U.S. and Canada, will also be involved with the new facility. Acting on behalf of Burton as its lead logistics provider, World Warehouse and Distribution will work closely with Menlo at the Walnut facility to provide operations assistance for the West Coast expansion.

About Burton Snowboards

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit

About Menlo Worldwide Logistics

Menlo Worldwide Logistics, LLC, is a global provider of logistics, transportation management and supply chain services with operations in five continents, including North America. As a third-party logistics provider, San Mateo, Calif.-based Menlo Worldwide Logistics' services range from dedicated contract logistics to warehouse and distribution management, transportation management, supply chain reengineering and other value-added services including packaging, kitting, order fulfillment and light assembly through a strategic network of multi-client and dedicated facilities. With more than 16 million square feet of dedicated warehouse space in North America, the Asia Pacific, Europe and Latin America, and industry-leading technologies, Menlo Worldwide Logistics creates effective, integrated solutions for the transportation and distribution needs of leading businesses around the world.

Menlo Worldwide Logistics, LLC, is a subsidiary of Con-way Inc. (NYSE: CNW), a $4.7 billion freight transportation and logistics company and FORTUNE magazine's "Most Admired Company" in transportation and logistics for 2007. For more information, please visit us on the Web at

Contact Information

  • Media contacts:
    Janice Callado
    Burton Snowboards
    (949) 789-1841

    Jayme Ackemann
    Menlo Worldwide Logistics
    (650) 378-5418