SOURCE: Busak + Shamban

April 02, 2007 09:00 ET

Busak+Shamban Is Now Trelleborg Sealing Solutions: A New Name With an Outstanding History

FT. WAYNE, IN -- (MARKET WIRE) -- April 2, 2007 -- Busak+Shamban operate as the global sales and marketing arm of Trelleborg Sealing Solutions. To consolidate their brand strategy, Busak+Shamban is to change its name to Trelleborg Sealing Solutions, effective from April 2, 2007.

Busak+Shamban has been part of Trelleborg AB, with whom they share a foundation in polymer expertise, since its acquisition in October 1, 2003. With a pedigree going back over 50 years, the marketing arm continued to operate under the existing Busak+Shamban brand, while the manufacturing facilities adopted the Trelleborg name. Effective from April 2, 2007, to consolidate the group's brand strategy, Busak+Shamban will change its name to Trelleborg Sealing Solutions.

"The transfer will be seamless," says Claus Barsøe, President of the Trelleborg Sealing Solutions business area. "We feel this change will unify our total brand offering, emphasizing that our marketing companies and manufacturing facilities run as a cohesive unit. The quality of support and service we give to our customers will not be affected. In fact, it can only be enhanced by our future plans."

"Our parent Trelleborg AB sees us as core within the group. An exciting time ahead, the name change heralds more significant investment in our business area. This will further strengthen our position as one of the world's leading developers, manufacturers and suppliers of sealing solutions to aerospace, industrial and automotive markets globally."

Trelleborg is a global industrial group whose leading positions are based on advanced polymer technology and in-depth applications know-how. Trelleborg develops high-performance solutions that seal, damp and protect in demanding industrial environments. The Trelleborg Group has annual sales of approximately SEK 24 billion, with about 23,000 employees in 40 countries. The Group comprises four business areas: Trelleborg Engineered Systems, Trelleborg Automotive, Trelleborg Sealing Solutions and Trelleborg Wheel Systems.

Trelleborg Sealing Solutions is one of the world's leading developers, manufacturers and suppliers of precision seals. They support their aerospace, industrial and automotive customers through 30 production facilities and more than 40 marketing companies globally. Within their portfolio are some of the longest established sealing brands, including Dowty, Forsheda, Palmer Chenard, Shamban, Skega and Stefa along with a large number of proprietary products and materials such as Turcon®, Zurcon®, Orkot®, Isolast®, Stepseal®, and Wills Rings®.

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