SOURCE: Bush Industries

Bush Industries

June 14, 2010 13:41 ET

Bush Industries Rebrands Commercial Division as BBF

Company Positions BBF to Address Changing Economy & Needs of Under-Served Market

JAMESTOWN, NY--(Marketwire - June 14, 2010) -  Bush Industries, Inc., a leading global manufacturer of reliable and affordable furnishing solutions for work and home, announced today that it has rebranded its commercial furniture division as BBF (Bush Business Furniture). Bush will unveil the new BBF this week, as well as two new commercial collections, at NeoCon World's Trade Fair, 7th Floor, Booth #4102.

"Over the past year, Bush Industries has engaged in a significant undertaking focused on a new approach to the commercial office furniture market. We are proudly introducing this approach through the rebranding of our commercial division as BBF," said Jim Sherbert, CEO of Bush Industries, Inc.

BBF provides a broad scope of products and services currently aligned to the transactional requirements of small and mid-sized businesses, as well as specific market niches such as the serious office-at-home professional. In its new direction, the company will continue to design, develop and enhance products and services -- all with the quality, value and convenience upon which Bush has built its reputation -- and focused on meeting the needs of a changing marketplace. This approach provides BBF the flexibility to fit into multiple business organizations and multiple customer engagements with accessible and affordable furniture solutions.

"Our reasoning behind the BBF rebranding is pretty straightforward -- we wanted to create a more flexible, contemporary brand that is well positioned for a changing economy, while designing products, services and programs that focus on growth opportunities in a dynamic market," said Mike Chefalo, vice president of product management, commercial products.

"For more than 50 years, Bush Industries has been a trusted leader in the industry, providing reliable and affordable furnishing solutions for work and home," said Chefalo. "More recently, we have strengthened our focus on the commercial customer through the design of commercial-grade products that 'fit' the market based on our insights of customers' lifestyles, work styles and various budgets. Now, BBF is uniquely positioned to provide functional and aesthetically diverse furnishings that fit in any professional work environment complemented by a full range of services and resources, all at exceptional price points."

BBF's comprehensive selection of furnishing solutions for the workplace span from its popular Series A and Series C lines to its space-conscious Syndicate and Enterprise collections. A broad spectrum of furniture sizes and styles are available, with finish options, base and leg details, and line extensions that make it easy to add-on pieces and expand to and within any office environment. BBF also specializes in simplified ordering and fulfillment for smaller installations and immediate needs. The company's full product offering, along with its new look and feel, can be reviewed more extensively at its new website, http://www.bbffits.com/.

"An example of our commitment to the transactional needs of our customers is our standard guarantee that all orders will be shipped within 24-to-48 hours of order receipt," said Chefalo. "Additionally, BBF is unique in that we provide nationwide delivery and installation. From shipping and installation to clean-up, we handle all the work and make sure the customer is ready to work when we leave his or her home or office."

For niche and vertical markets like GSA, education and healthcare, BBF provides the modular and flexible furnishings and service that adapt to specific needs and values. BBF is committed to incorporating the ergonomic features and environmental safeguards that matter most to its customers into its product offerings.

"BBF provides the product durability, service alternatives and warranties that keep businesses operating efficiently and effectively now and for years to come," added Chefalo.

About Bush Industries, Inc.
Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions -- BBF and Bush Furniture -- along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bbffits.com or www.bushfurniture.com.

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