Bushnell Outdoor Products Sees Performance More Clearly With Host Analytics

REDWOOD CITY, CA--(Marketwired - Oct 31, 2013) - Host Analytics, the leader in cloud-based enterprise performance management (EPM), today announced that Bushnell Outdoor Products ("Bushnell"), the leader in high performance sports optics for over 60 years, selected Host Analytics Cloud EPM Suite to streamline and automate its financial processes. Bushnell chose Host Analytics to replace existing consolidation, budgeting, planning and reporting systems. 

Guided by its mission to provide the highest quality, most reliable sports optics products, Bushnell has the largest market share in all sports optics categories and has long been recognized for its leading edge design and performance innovation. Its products, like the two-time award winning Bushnell Legend Ultra HD binoculars, enhance outdoor pursuits, from spectator sports to hunting and nature viewing.

Constantly exploring emerging optic technologies has built Bushnell's world-wide reputation, expanding the company's financial organizational needs. A review of the company's existing systems revealed the need to modernize key processes that were excessively complex, outdated, or manually-intensive. The Bushnell finance and IT teams were looking for centralized and easy-to-administer applications to make every part of their financial organization more time and labor efficient. 

Bushnell selected Host Analytics Cloud EPM Suite to address the challenges it faced, replace its manual consolidation process, streamline budgeting and forecasting, and provide better accessibility to data for analysis and insight. With Host Analytics, Bushnell is taking advantage of the new abilities it has to perform on demand, forward-looking and in-depth analyses. Bushnell also identified Host Analytics training and support offerings to accelerate their deployment, maximize end user value, and ensure short- and long-term success.

"Host Analytics was the clear choice for us," said Chuck Gessler, CFO at Bushnell Outdoor Products. "We needed a complete suite that could address our needs across planning, close management, reporting, and analytics. And we knew that Host Analytics' cloud delivery model would make it easier for us to move quickly and stay agile, enhance the security of our financial data, and drive greater ownership and accountability across the organization."

"Our cloud-based EPM solutions are made to support growing companies like Bushnell who need more than what ERP systems or Excel spreadsheets can deliver," said Alison Holmlund, vice president of Customers for Life at Host Analytics. "We're proud to work with market leaders like Bushnell Outdoor Products to help them rapidly achieve EPM success and leave old tools and approaches behind for the Cloud." 

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About Host Analytics
Host Analytics is the leader in cloud-based financial applications for planning, close management, reporting, and analytics. Host Analytics Enterprise Performance Management (EPM) customers benefit from improved business agility, lower total cost of ownership, faster time to value, increased security, and a faster pace of innovation compared to traditional on-premises alternatives. World-class companies like NEC, Burlington Coat Factory, and Sanmina trust Host Analytics to power their strategic financial processes. Host Analytics is a fast-growing, private company backed by leading venture capitalists and is headquartered in Silicon Valley with offices around the globe.

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