SOURCE: Magnify Media

Magnify Media

November 04, 2014 10:04 ET

Business, Internet, and Publishing Leaders Agree, the Future of Web Content Will Be Driven by Curation

CEO of Waywire.com Publishes Groundbreaking New Book "Curate This!"

NEW YORK, NY--(Marketwired - Nov 4, 2014) -  Steve Case, the former CEO of AOL and today the Chairman and CEO Revolution LLC, said; "Curation will be one of the drivers in the next chapter of the Internet, as we continue to shift from a world of scarcity to one of abundance." And Case is not alone. "We're all dealing with a world that's feeding us Too Much Information," said Craig Newmark, the Founder of Craigslist.

Bob Pittman, the founder of MTV and CEO of iHeart Media, said; "The next wave of digital success will depend on understanding the consumer -- the content they want on whatever device or platform they want to use -- and delivering it to them easily and seamlessly, curation."

Pittman, Case, and Newmark all agree -- the future of web content is Curation. They're among a list of 40 leading digital media executives and thought leaders who are today excited by the future of curation, and by a groundbreaking new book "Curate This!," written by a worldwide expert in content curation, Steven Rosenbaum, author and CEO of Waywire.com.

"Steve's vision has shaped a new wave of technology startups, platforms and media channels that would empower everyday experts to create and curate content for networked audiences around the world," said leading industry Analyst Brian Solis of the Altimeter Group.

"Rosenbaum has his finger on the pulse of what matters now, and what the cutting edge looks like. Curate This! is a testament to his deep knowledge of all things internet, and it's a must-read for those who care deeply about where things are headed," said Ross Levinsohn, the Executive Chairman of Scout.com, and former CEO of Yahoo.

"The idea that all of the information you might ever want, all the posts, videos, tweets, Instagram photos would all be just a link away seemed delightful," said Rosenbaum. "But along the way, the volume of raw content creation has overwhelmed us, and now consumers don't want more content, in fact they want less. What they're hungry for is contextual relevance, and that's curation."

Jean-Louis Gassée, the Apple Computer innovator and former CEO of Be Inc., says; "Read this and curate. Seriously. Follow Steve Rosenbaum and respect both the work of creators and the intelligence of consumers. Steve's book is a must-read for anyone yearning for a trusted, valued presence on the Web."

Curate This! is being published today available as both an ebook, and print edition on Amazon.com.

Morgan Spurlock, filmmaker and producer, said; "Thanks to digital overload, everyone has a flood of raw content, unedited -- pouring into their inbox and their brain. Curation isn't a nice idea -- it's essential, it's the only thing that makes content coherent. Rosenbaum gets it. He is a curator, and he knows how the world is wired. Pick up Curate This! and you'll be able to start curating your brand, your web site, even your life."

And ABC TV's SharkTank star Daymond John agrees. "My friend Steve Rosenbaum was ahead of the curve. He predicted digital overload, and prescribed Curation as the cure. Now, with his new book, Curate This!, he's turning theory into practice."

Lauren Zalaznick, Former NBCUniversal executive, said; "Curate This! is the comprehensive guide to 'curation' -- what it means, how to do it, and why it's important. But it also provides a deep, well-illustrated analysis of how our business -- and human -- interactions are shaped by an ever-morphing digital realm."

And Jon Miller, the former head of Digital at Newscorp and former CEO of AOL, said; "Since his days at MTV, Steve has been ahead of the curve. He's a creator and a curator -- and with Curate This! he's penned a valuable guide to the best practices, tools, and thinking that will make the web work in the era of abundance."

The book Curate This! is 362 pages of hands-on, how-to advice and insights.

The book promises to answer lots of questions, and raise a few as well.

What are the Rules of the Road for Content curators?
Where should sites draw the line between aggregation and curation?
What are the potential liabilities and risks?
How can you create an Editorial road-map to blend curation into content creation workflow?
How can you create a 'curatorial voice' for your content mix?

Curate This! turns theory into practice, and explores how curation is revolutionizing fashion, commerce, education, entrepreneurism and brand marketing.

Pages 362 pages
Pub Date - Nov 4th, 2014
Language: English
ISBN-10: 0990884511
ISBN-13: 978-0990884514

Contact Information

  • Contact:
    Biancia Francis
    212-787-5273 x 110