Quote Me Today

Quote Me Today

April 10, 2011 19:01 ET

Business is Being Lost by Traders as a Result of Out of Hours Enquiries

WHITSTABLE, UNITED KINGDOM--(Marketwire - April 10, 2011) - Lack of out-of-hours consumer enquiry services means potential customers are being lost by car dealers. New research from GForces has shown that over half of car dealer website traffic occurs between 7 pm and 10 pm, the times when car dealer's doors are closed. Furthermore, a mere 3% of the top two hundred car dealers have engaged with social media possibilities such as live chat forums or telephone enquiry management.

Tim Smith, GForces Commercial Director, has said: "We live in a 24/7 age. These days you can log on to most supermarket websites and enquire about products and potential orders very late at night.

By contrast, car dealers still have a nine-to-five mindset and they're missing out as a result.

Dealers are failing to manage high volumes of potential sales opportunities because they are ill-equipped to handle even the most basic enquiries outside standard opening hours."

Quote Me Today, one of the UK's leading online motor trade insurance companies, offers an interactive service, along with a standard quick response quotation form and telephone number, to handle their out-of-hours enquiries and thereby addresses the need to be available 24/7 for their customers.

Richard Trinder, Google UK's automotive director, said that it takes UK dealers an average of 72 hours to deal with queries compared to just 4 hours in the US. He added: "conversion rates are 21 times higher if answered in five minutes rather than 30 minutes".

With consumers leading hectic and busy lifestyles, the need to have round-the-clock enquiry availability has never been more essential if car dealers are to remain one step ahead of their competitors. Failing to grasp the demands of consumers is a fundamental error that no business can afford to do, especially with the way the internet has become part and parcel of consumer's lives. Quote Me Today provides motor trade insurance to all aspects of the motor trade, including car dealers and forecourt owners whose job demands also necessitate the need for out-of-hours insurance enquiry solutions.

About Quote Me Today:

Quote Me Today is a Kent based broker with years of experience in providing risk solutions for both the personal and commercial lines markets. In an industry where competitive rates, risk knowledge and customer confidence are essential, Quote Me Today offer these through a panel of insurers with a wealth of industry experience. Their relationship with these insurers allows them to quote competitive rates coupled with professionally tailored cover which provides the edge in placing your business at the right price without prejudice to your policy requirements. Visit their website at www.quotemetoday.co.uk/ for an instant quote.

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