SOURCE: Arizona Technology Council

Arizona Technology Council

Arizona Technology Council

Arizona Technology Council

July 26, 2011 10:15 ET

Business Marketing Association and Arizona Technology Council to Host the 2011 Marketing Technology Summit

Corporate Marketing Leaders From Eloqua, GE Healthcare, IBM, Infusionsoft and Xerox to Discuss the Knowledge and Tools That Can Help Develop a Successful Marketing Plan

PHOENIX, AZ--(Marketwire - Jul 26, 2011) - Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on August 25, 2011, at the Hilton Scottsdale Resort & Villas for the 2011 Marketing Technology Summit. The event was created to educate marketing professionals in the Southwest on how to successfully implement the latest technologies into their marketing programs. The Marketing Technology Summit connects hundreds of attendees with the marketing leaders and innovators defining industry best practices. Attendees will have access to immediately applicable perspectives, knowledge and tools to help drive marketing success.

"This is the third year that the Arizona Technology Council has joined forces with the Business Marketing Association to host the Marketing Technology Summit in Phoenix," said Steven G. Zylstra, president and CEO, Arizona Technology Council. "The Council was formed to connect, represent and support the state's expanding technology industry. This annual educational forum helps our members better leverage technology to reach and exceed their growth plans."

The Marketing Technology Summit is the only event of its kind in Arizona. It features a keynote presentation, panel discussions and a networking and marketing exposition -- all designed to help marketers in the Southwest build their plans for the future. Event speakers are from leading corporations, including Eloqua, GE Healthcare, IBM, Infusionsoft, Xerox Corporation and CKB2B.

"While the impact of using new technologies to reach customers has been clear for consumer brands, many business-to-business organizations are still challenged with implementing technology-driven marketing strategies that deliver measurable results for their brands," said Sheila Kloefkorn, president of the Business Marketing Association's Phoenix chapter, and president of KEO Marketing. "The 2011 Marketing Technology Summit will present real-life success stories from industry leaders such as IBM and GE Healthcare on how they have used technologies such as online video, search engine optimization, and social media to increase brand awareness and improve the efficiency and effectiveness of their marketing programs."

Event Overview:

  • Date: Thursday, August 25, 2011
  • Time: 12:30 p.m. - 6:30 p.m.
  • Location:
    Hilton Scottsdale Resort & Villas
    Grand Ballroom
    6333 N. Scottsdale Rd.
    Scottsdale, AZ 85250


  • 12:30 p.m. -- Registration/Technology Expo
  • 1:30 p.m. -- Digital and Mobile Marketing Trends for 2011: Perspectives from Top B2B Marketers
    • Bob Rinderle, Global Digital Marketing communications manager, GE Healthcare
    • Laura M. Ramos, vice president, Industry Marketing, Global Document Outsourcing, North America, Xerox Corporation
    • Christina "CK" Kerley, mobile B2B marketing specialist, CKB2B
  • 3:00 p.m. -- Trends in Marketing Automation: Your Secret Weapon in 2011 and Beyond
  • 4:15 p.m. -- Keynote Speaker: John Kennedy, vice president of Corporate Marketing, IBM
  • 5:15 p.m. -- Cocktail Reception/Technology Expo

Networking/Technology Exposition:
Network with peers in business marketing and connect with more than 25 business-to-business and technology companies to learn about products and services designed to help marketers brand their businesses.

Cost to attend (all tickets include two drink tickets for beer/wine during cocktail reception):

  • AZ Tech Council and BMA Members: $35
  • General Admission: $50

To learn more about the event, sponsor or register, please visit

About the Arizona Technology Council
The Arizona Technology Council is a private, not-for-profit trade association founded to connect, represent and support the state's expanding technology industry. To promote economic growth and professional development in Arizona's technology sector, the Council provides members networking opportunities, business support and access to educational forums. The Council strives to distinguish Arizona as a leader in the technology community and offer resources that are exclusive to its members. To become a member or to learn more about the Arizona Technology Council, please visit You are also invited to e-mail the president and his staff at, Twitter @aztechcouncil, or view the Council's Facebook, LinkedIn, or YouTube page.

About the Business Marketing Association, Phoenix
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications strategy and tactics. The Phoenix chapter was established in 2008. They meet every third Tuesday afternoon with workshops and programs that enhance members' marketing knowledge and careers. To become a member or to learn more about BMA Phoenix, please visit You can also follow BMA Phoenix via Twitter:

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