SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 18, 2010 20:13 ET

Business Media Bailout for PR: Top Journalists Share Successes and Secrets of Winning More Business Coverage in the New Economy

Bulldog Reporter's PR University Presents a New Audio Conference, Thursday, February 25, 2010

OAKLAND, CA--(Marketwire - February 18, 2010) - PR professionals looking for a practical pitching regimen designed to give them, their client or company the edge it needs to secure valuable column inches, air time or digital ink in top-tier, holy grail business media should definitely attend this PR University audio conference titled: "Business Media Bailout for PR: Top Journalists Share Successes and Secrets of Winning More Business Coverage in the New Economy."

This exclusive PR University webcast tutorial takes place on Thursday, February 25, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring Top Business Editorial Gatekeepers:

Peter Benesh, Reporter, Investor's Business Daily (circ. 310,623)

Diane Brady, Senior Editor/Content Chief, Bloomberg/BusinessWeek (circ. 935,820)

Tony Emerson, Managing Editor, Newsweek International (circ. 4.2 million)

David Lidsky Senior Editor, Fast Company (circ. 731,991)

This 90 minute audio conference will outline the top business stories, trends and developments our panelists expect to be covering in the weeks and months ahead -- and outline how PR pros can become part of these developing stories at a time when every column inch helps to build credibility and communicate confidence to their consumers and publics.

Here's what PR pros will take away from this event:

--  Why business overage matters more than ever -- how business blogs,
    programs, pages and titles are reaching wider audiences and easy ways
    PR can tap this extended reach
--  New Business Media Trends: The state of business journalism -- plus how
    new media is changing coverage and providing often overlooked PR
--  Targeting Essentials: How each of these outlets differs in editorial
    mission, coverage and audience -- and how to use this insight to pitch
    more effectively
--  Recovery Realities: How the downturn and turnaround impact newsrooms,
    media offerings and the types of stories journalists are expected to
    cover now... and how PR can position clients and companies to take
    advantage of these emerging needs
--  Editorial Hot Buttons in the New Economy: The business stories,
    post-recessionary hooks and economic recovery angles to pitch now --
    from CEO profiles to turnaround and even trend stories
--  Best Targets: Columns, programs, profiles and even new Web features --
    the business desk opportunities most receptive to PR input
--  Practice Pitch Session: Lessons and new ways to improve pitches --
    based on live panelist feedback when you dial in with your sample
--  How business media use social media and online search to research,
    source and promote their coverage -- plus what these insights mean to
    PR press releases, pitches and websites
--  Writing Tips from the Pros: How to structure superior press materials
    for optimal impact, readability... and media pickup
--  Common Business Pitching Blunders: The words and phrases you must
    banish from your pitching repertoire immediately
--  Advanced Media Relations: Techniques to help PR successfully pitch
    exclusives and negotiate embargoes
--  Best way to score more face time with top business journalists and
    their editors
--  Underdog PR: How private companies can compete with public giants for
    ink -- especially during trying economic times when competition for
    coverage increases
--  Stats, facts and data that sells -- plus how to push their news over
    the top with timely studies, credible sources and hard numbers
--  Best PR Practices: Examples of headline-grabbing pitches and how to
    duplicate their best practices

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University audio conference costs just $99 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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