SOURCE: China Crescent Enterprises, Inc.

China Crescent Enterprises, Inc.

September 24, 2009 12:20 ET

Business Monitor International Report Confirms China Crescent Enterprises, Inc. Marketing Direction in China Tapping Into $743 Million Chinese Ministry Program

DALLAS, TX--(Marketwire - September 24, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) reported $17 million in revenue and a record net income of $1.1 million for the first six months of 2009. Net Income increased over 200% from the same period the previous year. With $45 million in recently announced outsourcing contracts or pending contracts, the Company is on track to achieve its forecasted $50 million in profitable revenue for 2009 and may increase its 2009 forecast, anticipating reporting record results for the third quarter.

China Crescent has a focus on second-tier cities, small-to-medium enterprises (SMEs), and rural markets for expanding the Company's presence in China. In February of this year, the Chinese government launched a subsidy program to fuel PC sales in rural China. Fourteen vendors were selected by the Chinese government as dedicated suppliers as part of its subsidy program, including Lenovo and Dell, for which China Crescent is a value added reseller. According to a recent report by Business Monitor International, Lenovo plans to increase focus on rural markets, "aiming to cover 320,000 villages across the country through 7,800 sales networks in the next three years."

Despite a slowdown in PC sales worldwide in 2009, a recovery is expected in 2010 fueled by virtually untapped markets such as rural China. An additional high-growth sector being serviced by the IT market is SMEs. The Chinese Ministry of Industry and Information Technology has already pledged US $743 million, with the possibility of more dedicated funds to help fuel IT growth amongst SMEs.

While China Crescent's sales have been historically hardware heavy, the Company launched a campaign earlier this year to focus on higher-margin, longer term services such as outsourcing and software sales. As second-tier and rural areas put infrastructure in place, software and IT support services will be necessary. Additionally, Chinese companies, namely SMEs, are beginning to use IT not just as a necessity, but as a means of reducing costs and increasing productivity.

China Crescent is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market to include Lenovo and Dell. Brands the Company sells and supports also include Hewlett-Packard, IBM, Cisco, Sony, Epson, Canon and Sanyo. Additionally, the Company is an authorized reseller of operating system, database, middleware and application software from Microsoft, Red Hat, Oracle, Sybase, IBM, BEA, Veritas and others.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable Revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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