SOURCE: Business RadioX

Business RadioX

November 04, 2014 10:00 ET

Business RadioX's Atlanta Technology Leaders Features Rockfish and GATN

Culp, Martin, Tourville Discuss Making the Most of Tech-Focused Marketing

ATLANTA, GA--(Marketwired - November 04, 2014) -  Atlanta Technology Leaders welcomed to the studio Stephen Culp and Jen Martin with Rockfish and Sarah Tourville with the Greater Alpharetta Tech Network (GATN). Hosts Lee Kantor and James Douglas spoke with their guests about technological approaches to marketing and utilizing the internet to further audience reach.

Rockfish is a full-service digital innovation partner that builds digital solutions through creative, technological strategies. Specializing in emerging technologies, rapid delivery and quality development practices, Rockfish helps brands turn audiences into advocates. Rockfish creates supportive entrepreneurial ecosystems in local communities and supports relationships with established companies that can leverage the tools and technologies on broader platforms.

"We are a digital agency here in Atlanta that is different because we have our roots in technology," said Culp, Vice President of Business Innovations for Rockfish. "Our background is more tech-focused than a lot of other traditional marketing agencies. We like to get into the nuts and bolts of technology to see how that can inform marketing approaches and further them."

Also featured was Sarah Tourville of the Greater Alpharetta Tech Network (GATN). The purpose of GATN is to engage and strengthen the Greater Alpharetta technology community by serving the interests of technology companies and professionals through thought leadership, education and networking events. GATN is an independent, nonprofit organization that is endorsed by the Alpharetta Technology Commission.

Learn more about Rockfish and GATN by listening to the entire interview on Atlanta Technology Leaders.

About Atlanta Technology Leaders:

Each week, Atlanta Technology Leaders interviews Executives, Providers, and Thought Leaders in the Technology community — exploring Trends, sharing Best Practices, and reporting exciting new developments on the Technology scene. Sponsored by Band of Coders, Atlanta Technology Leaders airs each Thursday at 2:00pm Eastern at

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit:

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