SOURCE: Creative Concepts

June 21, 2006 05:30 ET

Business Smart Tools Conference Big Success: Tech Correspondent David Pogue and Experts Advise on Pros and Cons of Social Media

STAMFORD, CT -- (MARKET WIRE) -- June 21, 2006 -- Creative Concepts, a public relations and marketing firm based in Fairfield, Connecticut, presented a new media and technology conference, Business Smart Tools, which addressed and educated companies on how they could capitalize on social media -- blogging, podcasting, search engine optimization and other emerging technologies. The conference took place at the Stamford Marriot in Stamford, Connecticut.

Feature presentations by experts on the emerging social media included David Pogue, New York Times Personal Technology columnist, Emmy-award winning CBS tech correspondent and published author of computer books (the "Missing Manual" series) who talked with humor about his blogging experiences, Mike Dunn, VP Hearst Interactive Media gave us useful information on podcasting, Matt Kain, SVP 24/7 Media, gave us an informative speech on search engine optimization and David Parmet, Director of Marketing Begins at Home, spoke to us about how to use blogging as a corporate tool. As we moved to a panel format Reena Jana, BusinessWeek Innovation and Design Journalist, joined us and gave us her opinion on how social media has enhanced her job as a journalist and Ron Stevenson, VP Strategic Marketing, Global & Media Communications Group, GE told us how his company is presently using digital media to spread their corporate messaging.

In addition to our speakers, demonstrations took place from TVEyes (TV, Video and Podcasting search engines), Ingenio (pay per call advertising on the web), Dial-A-Note powered by CiviCom (dictation via your phone), Clearlight Pictures (interactive websites and guided messages), Remembrix (knowledge capturing tool), MultiVu (produced press releases), ZoomInfo (a people search engine), Market Wire (search engine optimization through press releases), VivaPop (a content driven scheduling resource), Conversagent (online customer service) and Podsite (podcasting services).

Sponsors of this pretigious business conference included Remembrix, MultiVu, Clearlight Pictures, Market Wire, Podsite and Marketing Begins at Home.

For more information, go to Business Smart Tools for a podcast with highlights of the conference and look for our next Business Smart Tools Conference May 15, 2007.

For any questions or for sponsorship information for next year’s event, call Creative Concepts at 203.259.4202 or email info@Creative-ConceptsLLC.com

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