SOURCE: Qontext

Qontext

January 05, 2011 11:15 ET

Business Social Collaboration + B2B Marketing Automation = Most Effective Lead Management Solution

MOUNTAIN VIEW, CA--(Marketwire - January 5, 2011) - Qontext, the leading business social collaboration platform, today announced its partnership with LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales. The integration of Qontext with LeadFormix provides customer flexibility to ensure more comprehensive lead management solutions for sales and marketing teams.

Consistent with Gartner's predictions for 2011, this partnership is evidence of social collaboration and context-aware computing already in the corporate space. E-mail gets buried, lost and forgotten, but Qontext streamlines online communication to allow employees to easily find relevant discussions and documents in contextual locations, such as right in an individual lead or company page, and these social threads can be contextually linked across applications. For example, a discussion around a lead in LeadFormix could also be displayed in the associated purchase order within the order tracking system. Or when a lead is qualified to move from LeadFormix into a CRM app, the associated discussion thread in Qontext can move with the lead for reference within the CRM application.

LeadFormix is a cloud-based B2B marketing automation 2.0 platform that helps identify and qualify sales opportunities by measuring visitor intent. It goes beyond demand generation and workflow automation by delivering a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects.

Qontext is an unusual social business collaboration platform because it integrates seamlessly and deeply with existing apps such as LeadFormix. The partnership will enable LeadFormix customers to work collaboratively on leads while staying on top of all relevant lead activity within the company.

"Qontext makes LeadFormix even more efficient because users can collaborate on leads across departments, without ever having to switch over to email. This improves user efficiencies and helps retain and organize relevant knowledge about these leads, which can mean the difference between won or lost sales," said Samir Ghosh, Qontext Vice President of Business Development. 

"Our partnership with Qontext is an endeavor to take Sales and Marketing alignment to the next level. Now, Marketing can add value in real time to sales leads in terms of providing relevant marketing collateral, referring to the right case studies and pointing to the right context which can then flow into CRM solutions, in contrast to what exists today, where collaboration is happening via emails which is offline. We believe this partnership will provide our customers with a more comprehensive and aligned lead management solution that adds value to both the Marketing and Sales processes," said Shreesha Ramdas, COO, LeadFormix.

About Qontext:
Headquartered in Silicon Valley, Qontext Inc. is a global provider of on-demand social networking software for medium to large companies and for ISVs seeking to quickly add state-of-the-art social features to their web-based applications. Qontext is the only private social collaboration platform that easily integrates with existing business applications such as CRM. Qontext facilitates shared information including discussions, documents, blogs, and more -- empowering employees to work together when and where they prefer -- creating maximum efficiency. Qontext uses on-demand, private cloud hosting for secure scalability with predictable, optimized IT costs and dependable, global Service Level Agreement. www.qontext.com.

About LeadFormix:
LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, United Kingdom, Scotland and India.
www.leadformix.com

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