SOURCE: Sentiment Analysis Symposium

Sentiment Analysis Symposium

April 09, 2012 14:44 ET

Business Symposium to Explore Sentiment and Opinion in Social Media, News & Marketing

American Red Cross, American Express and Toluna Discuss Sentiment Roles in Social Media Measurement, Customer Experience and Market Research at the Sentiment Analysis Symposium

NEW YORK, NY--(Marketwire - Apr 9, 2012) - The Sentiment Analysis Symposium announced today that there will be more than two dozen speakers at the May 8, 2012 event in New York City. Among the featured speakers will be the American Red Cross, American Express, the Wall Street Journal, Toluna and Kraft Foods. The Sentiment Analysis Symposium bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news and enterprise feedback.

"This year's symposium features experts and authoritative speakers from research and industry and provides an unmatched opportunity to learn about sentiment technologies, how they are applied and how to choose from among the many available solution options," said Event Chairman Seth Grimes. "The event focuses on creating business advantage and provides an opportunity to learn from and network with experts and peers."

From the speakers:

Social media sentiment analysis is just a starting point for Carol Sue Haney, vice president of product marketing at Toluna and a symposium speaker. According to Haney, "Adding in survey research turns an initial consumer-sentiment understanding into the ability to increase customer satisfaction, and in turn, increase revenue." Haney's symposium talk will explain how much of this analysis -- social media "scraping" and survey research -- may be done in a do-it-yourself fashion: easy, quick and insightful.

According to Christopher Frank, vice president in the Global Marketplace Insights team at American Express, "There are three forms of power: knowledge, position and influence. In the social space, position is irrelevant." At the symposium, Frank and Paul Magnone, co-authors of "Drinking from the Fire Hose," will discuss why knowledge and influence are paramount. "You'll develop practical skills in answering critical questions faster and finding unexpected solutions by considering the emotional and rational elements of social data. You'll get better at communicating with more clarity and focus, turning down the social 'fire hose' of information that other people have to cope with."

"The symposium is a unique opportunity that brings together a broad range of stakeholders in the sentiment technology ecosystem, sharing experiences and brainstorm on ideas that will further the advancements in these relatively nascent, but critically important, technologies," said Banafsheh Ghassemi, vice president of marketing, ECRM & Customer Experience at the American Red Cross. "There is a healthy dose of excitement around the opportunities social media presents in capturing the voice and sentiment of customers about a brand. I look forward to sharing the experiences of a business user with the hopes that it will stir up a conversation around balance in practical applications of these technologies."

More about the Symposium

The keynote, "Sentiment, Subjectivity, and Sense" will be presented by Professor Jan Wiebe, Director of the Intelligent Systems Program at the University of Pittsburgh. Other presentations will cover technologies and business applications, a series of tech overview "lightning talks" and many case studies.

The May 8th event is designed for executives, strategists, business analysts, and staff who want to lead the competition in customer satisfaction and support, brand and reputation management, financial services and product design & marketing. The symposium will be preceded on Monday afternoon, May 7 by a 3-hour tutorial, "Practical Sentiment Analysis," designed and taught by Professor Bing Liu of the University of Illinois.

For a complete list of speakers and more information about the symposium, please visit

About Sentiment Analysis Symposium

Event Chair Seth Grimes is an analytics strategist with Washington, D.C.-based consultancy Alta Plana Corporation, which produces the symposium, and contributing editor at InformationWeek. Grimes is the leading industry analyst covering text and content analytics. He consults, writes and speaks on business intelligence, data management and analysis systems, text mining, data visualization and related topics.

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