April 11, 2007 10:00 ET Sees 50 Percent First-Quarter Traffic Increase

Business-to-Business Products and Services Site Attributes Substantial Traffic Increase to Ongoing User Experience Improvements and Growing B-to-B Internet Use

SANTA MONICA, CA -- (MARKET WIRE) -- April 11, 2007, the leading business search engine and pay-per-click advertising network, announced today a 50 percent increase in site traffic for the first quarter of 2007 compared with the first quarter of 2006. The site had 20.1 million visits in the first quarter of 2007, compared with 13.3 million visits in 2006.

"The continued growth of traffic to indicates that more people are turning to business-only destinations to quickly find the products and services they need for their businesses," said Jake Winebaum, CEO of "The increase also underscores's ability to help business decision makers find what they need to be successful."

Business-to-business advertisers are also seeing the value of's traffic growth and ability to reach a concentrated audience of business decision makers. According to Nielsen//NetRatings @Plan (Spring 2007 release), attracts a high concentration of corporate senior management (ranked No. 4 of all U.S. Internet sites), users purchasing business/office equipment online or offline (No. 2), users purchasing office supplies online (No. 1) and entrepreneurs planning to start a business (No. 3). In February, announced the addition of The Wall Street Journal Online to the Advertising Network.

"As more marketers look to boost qualified leads, more are turning to pay-per-click advertising on specialized sites that have a high concentration of the types of business buyers they most want to reach," said Winebaum. " enables advertisers to reach qualified and motivated business decision makers on the site and wherever they are across the business Internet."

About ( is the leading business search engine and pay-per-click advertising network, serving more than 30 million business users and thousands of advertisers every month. helps business decision makers quickly find what they need to manage and grow their businesses, and enables advertisers to reach these users wherever they are across the business Internet through premier partners, including The Wall Street Journal Online, Forbes, BusinessWeek, Hoovers, Financial Times and The company recently launched (, a b-to-b community publishing platform with more than 1,600 business how-to guides contributed by business experts. was named to the 2006 Inc. 500 and BtoB magazine's Media Power 50. Founded in 1999 and headquartered in Santa Monica, Calif., its investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.