Reality Digital

Reality Digital

November 25, 2009 11:00 ET

"Businesses Should See Video Libraries As Untapped Revenue" Says Reality Digital

LONDON, UNITED KINGDOM--(Marketwire - Nov. 25, 2009) - Companies with stored video archives should see them as untapped sources of revenue according to Reality Digital, the leading provider of social network software for brands and businesses.

Those businesses that have dormant video libraries are missing out on valuable revenue that can be made from such resources. Any stored content, that has been used in the past but is currently inactive, can easily be published through the internet and efficiently monetised through the various available forms of video advertising, an industry that has grown considerably in recent times.

Online video content is one of the most popular forms of digital content, with the time each user spends per month watching online video rising 40% since last year to an average of 273.1 minutes. Video content is most certainly in demand in the current digital climate, and Reality Digital has indicated that businesses with archives of professional and user generated content should be looking to make the most of this demand.

Robert Proctor, Head of EMEA for Reality Digital, said: "Brands and businesses may well possess a goldmine of profitable content in the form of stored video libraries, and should make the most of all of the content that they have backed up. In the current digital sphere, presence is everything, and the distribution of video content is a key way for businesses to maximise their online presence whilst achieving a profit at the same time.

"Reality Digital Spotlight has been designed for exactly this purpose." Robert continued. "The software model provides businesses with a stable and flexible way of socialising all of their digital assets in an easily managed environment. This way, brands can maintain video and channel advertising campaigns with minimum fuss, without the need for any high-tech digital expertise."

Reality Digital Spotlight extends digital media publishing to businesses, allowing organisations to manage, publish, distribute and monetise their video libraries. The online community software aspects of the platform allow brands to socialise their content via built-in comments, ratings and social distribution links, and monetisation is made possible through video advertising space.

For more information on Reality Digital and its white label social network solutions, please visit

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