SOURCE: BusinessOnLine


October 19, 2009 11:46 ET

BusinessOnLine Launches New Web-Based Search Engine Optimization Tool: First Link Checker for Google

SAN DIEGO, CA--(Marketwire - October 19, 2009) - DMA Conference -- BusinessOnLine, a rapidly growing online marketing agency, has launched First Link Checker, a complimentary new search engine optimization tool that helps site owners optimize their on-page links by understanding which of those links are actually being counted in Google's relevancy algorithm. Users can type any URL into the tool's search box, and First Link Checker will return a list identifying all links on the specified page with their corresponding anchor text.

According to expert and leading SEO strategist at BusinessOnLine, Ray "Catfish" Comstock, "The First Link Checker tool is an easy way for the average web master to ensure their internal link structure is optimized."

BusinessOnLine originally explored the idea for First Link Checker after testing a theory presented by Rand Fishkin on the SEOMOZ blog (link -- suggesting that only the first link to a given target page is considered by Google when measuring the relevancy of anchor text. To verify this statement, BusinessOnLine's top subject matter experts performed controlled, scientific experiments and confirmed Fishkin's theory to be true. As a result, the team created its own Web-based SEO tool that highlights all duplicate links on a single page, and enables users to compare associated anchor text and optimize accordingly.

With this one-of-a-kind link optimizer, users now have the ability to collect significant amounts of data in a time-efficient manner. This tool is incredibly valuable, especially since many webmasters and site owners themselves aren't aware of the opportunities they're missing to rank for certain keywords.

First Link Checker was officially released this past weekend at the OMI (Online Marketing Institute) workshop during the DMA conference in San Diego. As part of the OMI certification program, Aaron Toledo, Senior Search Engine Marketing Strategist at BusinessOnLine, provided a short explanation of the tool's SEO benefits during his education session at the OMI workshop.

To learn more about this free Web-based SEO tool, visit the and try it out yourself.

About BusinessOnLine:

BusinessOnLine is an integrated online marketing agency focused exclusively on search engine and internet marketing strategies, including Social Media, Analytics, User-Experience, Search Engine Marketing, and Strategic Consulting. Founded in 1997, BusinessOnLine blends multi-disciplinary expertise and innovative marketing ideas with world-class technology and insight gained from analytics to OPTIMIZE online marketing initiatives and elevate business performance.

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