SOURCE: BusinessOnLine

January 10, 2006 07:00 ET

BusinessOnLine Provides Fresh Take on Industrial Manufacturing Web Site for Bry-Air

Leading Internet Marketing Firm Doubles Online Sales Leads and Reinforces Brand Positioning for Ohio-Based Manufacturer

SAN DIEGO, CA -- (MARKET WIRE) -- January 10, 2006 -- BusinessOnLine, the leading Internet marketing firm for manufacturing and BtoB companies, announced today that it has created a new customer-focused Web site for Bry-Air, the leading North American manufacturer of industrial and commercial desiccant dehumidifiers. The new site,, highlights the company's brand position as a superior customer-service leader, simplifies navigation so visitors can quickly find the product that is appropriate for their application, provides valuable information for download during the buying process, and enables prospects to pinpoint local sales representatives and contact them directly from the site.

The new site developed by BusinessOnLine is already delivering results as sales leads generated directly from the Web site have doubled in the six months post-launch. In addition, Bry-Air's distributed network of sales representatives report a significant spike in inbound leads, with loyalty and morale among the team registering at an all-time high.

"We believe nine out of 10 prospects will visit our site before contacting us, so it's important we create the right first impression and deliver a user-friendly experience. Our new site not only reinforces our brand of customer-service excellence, but is a resource for visitors and has been extremely effective at converting browsers to leads based on the principles of a customer-focused design," said Mel Meyers, president of Ohio-based Bry-Air. "BusinessOnLine brought our attention to the elements of a great industrial Web site and gained our trust with their vast amount of experience with manufacturers. We would not want to try and conduct business without this Web site."

BusinessOnLine delivers a full range of tailored Internet marketing solutions that helps manufacturers plan, build and grow their Internet marketing and sales. In the last 10 years, hundreds of manufacturers have utilized BusinessOnLine's expertise in strategy, design, search engine optimization and Web site tracking to fulfill their distinct online needs. Following the "Four-Step Process for Manufacturing Web Sites," BusinessOnLine transforms Web sites to Work sites that maximize return-on-investment and create real business results.

"Bry-Air stands out for their commitment to customer-service and the new site reflects that positioning while increasing the conversion of new visitors to sales leads," said Aaron Kahlow, CEO of BusinessOnLine. "This is another example of our commitment to creating industrial Web sites that generate sales and enable manufacturers to grow."

For more information about BusinessOnLine please visit: or call 1-866-333-1BOL.

About BusinessOnLine

BusinessOnLine is the leader in Internet marketing for the BtoB and manufacturing sectors. The company pioneered the "Four-Step Process for Manufacturing Web Sites," which incorporates a full scope of service expertise in Web site design, strategy, usability, lead generation, search engine marketing and Web site tracking. In the last 10 years, hundreds of manufacturers including Fortune 500 organizations, have used BusinessOnLine's proven Internet marketing methods and processes to drive quality site traffic, convert visitors to customers and measure results. BusinessOnLine is a privately owned company based in San Diego, CA, with offices throughout North America. More information about BusinessOnLine can be found at:

About Bry-Air

Founded in 1964, Bry-Air is the customer-focused leader in the field of desiccant dehumidification. Serving customers worldwide, Bry-Air's dehumidification systems are engineered and manufactured to consistently provide reliable, complete solutions for moisture removal challenges. Bry-Air's expertise in manufacturing dehumidification systems enables solutions for technically complex applications with critical quality requirements in both industrial and commercial markets. Bry-Air is a privately owned company based in Sunbury, Ohio with affiliates in New Delhi, India; Kuala Lumpur, Malaysia; and Rio De Janeiro, Brazil. More information about Bry-Air can be found at

Contact Information

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    Todd Backus
    Phone: 619.955.7766
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