SOURCE: Hispanicize, LLC

Hispanicize, LLC

November 13, 2012 09:30 ET

Busting a Move! Zumba Fitness Co-Founder Beto Perez Named First Recipient of Hispanicize 2013 Latinovator Awards

MIAMI, FL--(Marketwire - Nov 13, 2012) -   Zumba Fitness co-founder Beto Perez, the Colombian immigrant who parlayed his dance skills to form the world's largest dance-fitness program, has been named the first recipient of the Hispanicize 2013 Latinovator Awards. Hispanicize 2013 (, the fourth annual Latino trends event, will take place at the Eden Roc Hotel in Miami Beach, April 9-13. 

The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievement are remarkable or inspirational.

"Beto's gym-shorts-to-success story is as inspiring as it is literally moving," said Manny Ruiz, organizer and creative director of Hispanicize 2013. "Like most great Latino visionaries, Beto persevered through incredible odds and obstacles on his way to becoming one of the most influential individuals in the industries of fitness, Latin music and entertainment."

Since its inception in 2001, Zumba Fitness has grown to become the world's largest -- and most successful -- dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.

Today, Zumba Fitness is the largest branded dance-fitness program in the world that has changed millions of lives because of its "exercise in disguise" mantra. Using music as the key ingredient, Zumba has worked with Grammy-winning producers and major recording artists like Pitbull, Daddy Yankee and Don Omar to launch Latin and internationally-inspired music set to contagious choreography, resulting in a "fitness-party" experience that is downright addictive.

In addition to Beto, Hispanicize 2013 will soon be naming five additional recipients for the Latinovator Awards. Each of the innovators will be presented with their awards individually in person at Hispanicize 2013 as part of a special general session where they will talk about their inspirations, business habits and road to success.

Sponsorship and Registration Information

Sponsorship information is available by contacting or calling 203.364.4779. The early bird registration discount of 25% is available through November 28th at To reserve your hotel room go to

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 ( (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation. 

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos. 

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About the Hispanic Public Relations Association (HPRA)

The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. 

Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the industry's most anticipated annual events: the PRemio Awards and Scholarship Gala. Over a quarter million dollars in scholarships have been awarded to college and university students of Latino descent pursuing careers in communications. The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit

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