Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

April 10, 2006 10:11 ET

Butlins Bingo Launches on the St. Minver Network, Powered by Parlay Entertainment Technology

LONDON, UNITED KINGDOM--(CCNMatthews - April 10, 2006) -

Butlins, a leading UK holiday company, will leverage brand recognition and customer loyalty to drive online bingo traffic.

Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Butlins, the famous UK holiday company, has launched ButlinsBingo.com on the St. Minver Bingo Network. St. Minver supplies fully managed white label gaming solutions to the European marketplace, and licenses its bingo technology from Parlay Entertainment.

Butlins attracts 1.3 million guests each year to its three Resort properties on the coast of Britain. The Resorts offer guests exciting entertainment and quality facilities in a family-friendly atmosphere. Butlins enjoys 95% brand recognition within the United Kingdom and is famous for its focus on great live entertainment. The company plans to leverage its brand awareness, loyal customer base and significant marketing budget to quickly attract players to its online bingo game.

"Butlins has built an excellent reputation providing top-rate, contemporary entertainment to our guests for the past 70 years - it is a very trusted brand." said Richard Bates, Operations Director, Butlins. "So, naturally, we are thrilled to bring the Butlins brand of entertainment online. The launch of Butlins Bingo will provide our guests with the opportunity to experience our brand and interact with each other, even when they can't be at our resorts."

"We're very pleased that Butlins has chosen to join the St. Minver Bingo Network," said Leigh Nissim, Managing Director of St. Minver (UK). "Since bingo players and Butlins holiday-makers share a similar demographic profile, we anticipate that Butlins Bingo will be well-received within the marketplace. As St. Minver continues to add high-profile partners like Butlins, the number of players in our bingo network continues to grow significantly. As a result, we're able to offer some of the largest prizes and the best player experience in the European online bingo market."

Peter Trinz, Senior Vice President of Parlay Entertainment, said, "The launch of Butlins Bingo is further proof that bingo is a compelling form of entertainment that appeals to a very wide audience. Brands like Butlins feel comfortable with bingo because it is commonly perceived as an enjoyable form of entertainment, rather than gambling. The British love playing bingo almost as much as they love holidaying at Butlins. I can't think of a better fit."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About St. Minver Ltd

St Minver is the operator of Europe's largest poker network and the world's biggest bingo network, supplying fully-managed 'white label' gaming solutions to high profile partners, including Yahoo! Games, Lastminute.com, Wanadoo, Virgin Games and Littlewoods. St Minver also partners with major media groups in Spain, Sweden and Russia. Operating under a Gibraltar gaming license, St Minver manages player liquidity, tournaments, customer service and promotions across a network of 84 poker, bingo and casino sites.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Contact Information

  • Parlay Entertainment Inc.
    Tyler Schwartz
    Communications Specialist
    +1 (905) 337-6532
    tylerschwartz@parlaygroup.com
    or
    Butlins
    Rebecca Caradine / Lesley Penniston
    +44 (0) 1442 203177 / +44 (0) 1442 203165
    pressoffice@bourne-leisure.co.uk
    or
    St. Minver (UK) Ltd
    Leigh Nissim, MD
    +44 (0) 207 313 3251
    or
    Harrison Moscow Communications
    Alex Moscow
    +44 (0) 208 964 7603