August 17, 2007 14:50 ET

Buttercup Creative Introduces Necklace Necessities Fashion Jewelry Accessory Line

Necklace Necessities Extend Your Necklace Wardrobe, Providing an Innovative Solution for Necklaces That Are Too Short or Too Long

FULLERTON, CA--(Marketwire - August 17, 2007) - Buttercup Creative today announced it has launched the Necklace Necessities™ product line of distinctive adjustable and nonadjustable necklace extenders and special fashion jewelry accessory products that provide a solution to the female fashion dilemma of necklaces that are too short or too tight and turn to the front of one's outfit, and that are suitable for use with fine jewelry, as well.

Just in time for the holiday season, the Necklace Necessities jewelry accessory products offer a practical fashion staple for women desiring a fun and feminine product for their own use and as a great gift item.

Since its inception in May 2006, Buttercup Creative set out to design a fashion jewelry and fine jewelry product that is not only a practical accessory staple for women, but is exceptionally feminine in its presentation. It is the mission of Buttercup Creative to create products that will be the foremost choice of females interested in unique, fun and feminine problem-solving products for their own use and for gift giving.

"I realized the need for a good quality adjustable necklace extender when I was shopping for a solution for myself," explains Janis Helfman, president & CEO of Buttercup Creative. "All I could find were standard magnetic-type and straight chain-type extenders, which are quite different from the Necklace Necessities product, as they are not adjustable. Necklaces stay right where you want them with the Necklace Necessities product as the extenders hold firmly when 'stations' are positioned. What makes the Necklace Necessities product even more unique is the charming purse package, containing bonus products, that is so fun to give as a gift."

The designer package ensemble holds a trio of fashion jewelry necklace extenders -- one adjustable silvertone extender, one adjustable goldtone extender (each of which extend from 3.5 to 6 inches) and one non-adjustable four inch "faux" pearl extender, along with a 12-piece trial package of Necessities Secure Strips™ inside a handy organza travel pouch.

In addition to the necklace extenders, the company's other novel product, Necessities Secure Strips, provides a solution to another fashion dilemma -- fashion jewelry and fine jewelry necklace clasps that turn to the front of one's outfit. The Necessities Secure Strips are small, clear, hypoallergenic adhesives used to secure the necklace extenders and clasps in place at the back of the neck. They can be purchased separately in a 30-piece package.

Pricing and Availability

The Necklace Necessities ensembles retail for $19.95, and the Necessities Secure Strips retail for $5.95; available in stores in Southern California and at

About Buttercup Creative

Buttercup Creative, the parent company of Necklace Necessities, is located in Fullerton, Calif., with a distribution warehouse office in Anaheim, Calif. Assembly of the Necklace Necessities product line is contracted to Goodwill of Orange County. For more information visit

Contact Information

  • Contact:
    Janis Helfman