SOURCE: buuteeq


June 20, 2012 11:36 ET

buuteeq Adds Third Party Central Reservation System Inventory Integration to Its Cloud Digital Marketing System for Hotels

buuteeq's Cloud DMS Now Integrates With Leading Third Party CRS and Channel Manager Systems for Streamlined Online Marketing and Complete Analytics Reporting for Internet Booking Engines

SEATTLE, WA--(Marketwire - Jun 20, 2012) - buuteeq today announced CRS-Sync, a new capability of its market leading Cloud Digital Marketing System for hotels, which connects leading CRS and Channel Manager tools directly to buuteeq's online marketing content and booking engine interfaces. With CRS-Sync, hotels can more completely integrate the buuteeq solution with their existing central inventory management systems and property management software (PMS).

Initial CRS-Sync support includes BookingCenter, a leading PMS and CRS provider serving thousands of hotels worldwide. Together, buuteeq and BookingCenter deliver a complete solution for independent hotels and inns to manage their online presence, direct-to-hotel bookings, and inventory distribution to leading Online Travel Agencies (OTA) and the Global Distribution System (GDS).

"We've been looking for a unified solution for digital marketing and reservation management, and by moving to both buuteeq and BookingCenter platforms, we're offering our guests the seamless experience they desire," says Tiffany Turner, owner Adrift Hotel (

"Our customers asked us to break down the silos between the various systems needed to operate their hotel, and we are thrilled to partner with BookingCenter to do just that -- by connecting our leading online marketing capabilities with their excellent inventory and property management tools," said Forest Key, founder and CEO of buuteeq. "Through this partnership we're able to provide BookingCenter powered properties the ability to add buuteeq's rich booking engine interface to help drive higher conversion rates and more direct bookings, along with a complete analytics dashboard that shows where each reservation dollar comes from via web, mobile, and social marketing efforts."

"buuteeq's Cloud DMS system is a great complement to BookingCenter and together we'll provide access from the front desk to the GDS as well as the leading OTA," said Jeff Tweddale, CEO of BookingCenter. "This enables properties to simplify management -- from their front desk, to buuteeq BackOffice, and throughout the entire travel network, in real time. This creates continuous advertising of every available room through all channels a customer desires."

An additional benefit of integrating with BookingCenter's CRS is that buuteeq users can also take advantage of BookingCenter's PMS, known as myPMS. myPMS gives operators the options they need to manage the day-to-day complexities of running their property.

A key advantage to integrated digital marketing and online inventory management is the opportunity to overcome the "breakage" that occurs when customers try to book a room from a hotel's website and are pushed to an external reservation system to complete the transaction. The handoff between sites and systems can lead to a clumsy, negative experience, resulting in reduced bookings as guests prematurely exit the reservation process. By integrating a CRS into buuteeq's digital marketing platform, guests can research and reserve rooms within a hotel's website, while property operators can have the sophisticated platform needed to manage multiple rate bases and market inventory across the Web.

buuteeq intends to further enhance and expand its products through additional partnerships with other leading CRS companies, and will announce new platform innovations in the coming months. More information about buuteeq can be found at

About buuteeq
buuteeq is the world's first Digital Marketing System (DMS) for hotels. It fuses technology ingenuity with online marketing savvy to improve a hotel's presence on the web, mobile devices, and Facebook, driving direct engagement with prospective guests, encouraging higher hotel occupancy and reducing booking fees. buuteeq's DMS includes a content management system, multi-channel digital marketing, content publishing, integrated business intelligence and the ability to leverage a Central Reservation System and Property Management System. More than 3,000 hotels worldwide have adopted buuteeq solutions since the company's public launch in 2011.

About BookingCenter
BookingCenter provides powerful booking and management solutions for independent properties, hotel groups, and destination web sites. Since 1993, BookingCenter has been innovating Property Management Software -- providing both 'cloud' (iPad, PCs, Android, etc.) and Desktop software for Windows and Mac. With PCI-compliant payment solutions, interfaces to over 700 guest devices, multi-lingual and multi-currency support, a secure Booking Engine with complete OTA-XML web services support, and GDS and Channel Manager Distribution to thousands of travel web sites, BookingCenter offers the complete package to a hotel looking to thrive.

Contact Information

  • Media Contact:
    Carly Godden Bonora
    Duo PR, for buuteeq