May 30, 2007 08:00 ET

buySAFE Partners With Shopping Cart CRE Loaded to Offer Bonded Trust Solution

More Than 100,000 CRE Loaded Merchants Can Now Add buySAFE to Increase Shopper Confidence, Website Conversion Rates and Revenue

ARLINGTON, VA--(Marketwire - May 30, 2007) - buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that it has partnered with leading open source shopping cart provider CRE Loaded ( to make the buySAFE trust solution available to CRE Loaded's merchant base of more than 100,000. Under the terms of the partnership, buySAFE will be available as an embedded module from the CRE Loaded merchant administration dashboard.

CRE Loaded merchants that install the buySAFE module will be able to apply for buySAFE and add it to their websites in minutes -- free of charge. Approved merchants will display the buySAFE Seal, which provides the only explicit, third-party endorsement of a merchant's trustworthiness and reliability. The buySAFE Seal also indicates that the merchant is continually monitored, and that their customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA.

"CRE Loaded is one of the premier open source shopping cart platforms, and we are extremely pleased to make buySAFE available to their merchants," said Jeff Grass, buySAFE CEO. "In more than 12 million transactions, buySAFE has been proven to increase conversion, revenue and sales for online merchants. With today's announcement, tens of thousands of CRE Loaded merchants can experience these benefits for themselves."

"We pride ourselves on offering the most powerful open source shopping cart solution available," said Gerald Scott, Head of Business Development at Chain Reaction Ecommerce, makers of CRE Loaded. "By integrating buySAFE into CRE Loaded, we are giving our merchants yet another very powerful weapon in their e-commerce arsenal."

To qualify for buySAFE, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on their terms of sale. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use on their websites. Merchants who would like to apply should visit

buySAFE has built significant momentum in the e-commerce arena in recent months. In addition to the CRE Loaded partnership, buySAFE recently announced a strategic partnership with Scan Alert/HACKER SAFE, the Internet's most widely used data security trustmark, to bundle the services of each company. buySAFE also recently announced the addition of several new customers, including leading home improvement etailer Home Décor Products, and DVD Planet, part of Infinity Resources, the third-largest DVD retailer online. Shopping cart providers MIVA Small Business Solutions, Zoovy, and Cart32 recently integrated the buySAFE trust solution into their products, and 3dCart has also announced plans to do so shortly.

About buySAFE

buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners -- Liberty Mutual, Travelers, and ACE USA -- certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information can be found at

About Chain Reaction Ecommerce and CRE Loaded

Founded in 2001 in response to hosting customer demands, Chain Reaction Ecommerce began development of CRE Loaded; an advanced open source ecommerce shopping cart and web store application. Created with the direct feedback of thousand's of customers and community users, the features and capabilities are grounded in real value and tested in the real world. Chain Reaction Ecommerce has the commitment and resources to support its customers directly and via an active and growing international online support community. With more than 100,000 units in distribution, an aggressive release schedule and numerous industry partnerships Chain Reaction Ecommerce and CRE Loaded will remain at forefront of the online shopping marketplace well into the future. media contact:

Contact Information

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