March 27, 2007 07:00 ET

buySAFE Adds Leading Internet Retailer DVD Planet as a Customer

World's Third-Largest Online Vendor of DVDs Integrates buySAFE's Seal and Bonding Services Into Its Website to Increase Shopper Trust and Site Conversion

ARLINGTON, VA -- (MARKET WIRE) -- March 27, 2007 -- buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that DVD Planet ( has integrated buySAFE's Seal and bonding services into its Website. When shopping on, customers will now see the buySAFE Seal, one of the strongest trust signals in e-commerce, and will also be able to guarantee their purchases with a buySAFE bond at checkout. DVD Planet is the world's third-largest online vendor of DVDs.

The buySAFE Seal tells online shoppers that the merchant they are buying from is safe and trustworthy, has been rigorously screened, and is continuously monitored by buySAFE. To qualify for the buySAFE Seal, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on the terms of the sale. buySAFE is the world's first and only company to use surety bonds to guarantee online transactions, and is backed by leading surety providers Liberty Mutual, Travelers and ACE USA.

"When shoppers see the buySAFE Seal on the DVD Planet Website, it lets them know they're dealing with a trustworthy, reliable merchant from whom they can buy with confidence," said Jeff Grass, CEO, buySAFE. "In more than 11 million transactions, we've proven that comfortable, confident shoppers are more likely to buy, which means higher conversion rates, revenue, and profits for buySAFE Merchants."

"We strive to provide every DVD Planet customer with a safe, enjoyable transaction that makes them want to buy from us again and again," said Mark Harrill,. Director of Merchandising for DVD Planet. "buySAFE on our Website gives shoppers yet another compelling reason to choose DVD Planet for their entertainment needs."

Today's announcement underscores buySAFE's continued momentum in forming strategic partnerships with industry-leading merchants and e-commerce solutions providers. The company announced last week that shopping cart provider Cart32 has integrated the buySAFE trust solution into its suite of e-commerce products, and that cart provider 3dCart will also soon be integrating the buySAFE solution. buySAFE also recently announced that MIVA Small Business Solutions and Zoovy are offering their merchants the ability to integrate the buySAFE Seal and bonding services

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 11 million surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, thereby increasing profit opportunities. There are currently more than one million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

About DVD Planet

DVD Planet is a high-volume retailer of DVDs. Selling DVDs on the internet at and through retail outlets in Huntington Beach, CA and Rancho Cucamonga, CA. DVD Planet is a division of Infinity Resources, Inc., headquartered in Itasca, Illinois. Infinity Resources, Inc. is one of the largest direct-marketers of movies and music in the U.S. and operates across multiple distribution platforms, including movie and music catalogs, Internet sites and retail. The Company also distributes specialty music and DVD to retail stores and is a premier provider of direct-commerce managed services to other leading catalog, Internet, and direct-response companies. More information can be found at

Contact Information

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