February 05, 2007 12:05 ET

buySAFE Continues Expansion, Adds Three New Enterprise Customers

Online Merchants ACityDiscount, Carter's Fine Jewelry and CompSource Add buySAFE Trust Solution to Increase Buyer Trust and Site Conversion Rates

ARLINGTON, VA -- (MARKET WIRE) -- February 5, 2007 -- buySAFE, Inc. ( today announced that online merchants ACityDiscount (, Carter's Fine Jewelry (, and CompSource ( are now using the buySAFE trust solution on their Websites to achieve greater consumer confidence and higher site conversion. buySAFE is the leading trust and safety company for e-commerce transactions.

buySAFE certifies and monitors online merchants -- identifying qualified merchants with the buySAFE Seal -- and uses surety bonds to guarantee merchant transactions for online shoppers. As buySAFE Merchants, ACityDiscount -- a food service equipment seller, Carter's Fine Jewelry, and CompSource -- a seller of computer hardware and software, display the buySAFE Seal throughout their Websites, and offer their shoppers the ability to guarantee their purchases with a buySAFE bond at checkout.

"ACityDiscount, Carter's Fine Jewelry, and CompSource have all achieved tremendous success in their industries, and we are very pleased to be working with such high-caliber businesses," said Jeff Grass, buySAFE CEO. "By adding buySAFE to their Websites, these merchants can now achieve an even greater level of buyer trust, allowing them to drive more revenue and increase site conversion rates."

To become buySAFE Merchants, all three merchants had to pass the comprehensive buySAFE Business Certification Process, and agree to allow buySAFE to monitor all of their transactions to ensure they keep their promises to buyers. Additionally, each merchant is authorized to offer its customers the ability to guarantee their purchases up to $25,000 with a bond from buySAFE and its surety partners -- Liberty Mutual, Travelers and ACE USA. buySAFE is the world's first and only company to use surety bonds to protect consumers in online transactions, issuing more than 10 million surety bonds on individual purchases to date.

"When purchasing jewelry and other luxury goods online, shoppers want to be absolutely certain that the retailer is trustworthy, reliable and safe," said Carter's Fine Jewelry founder Rudy Gonzalez. "By adding one of the strongest trust signals in e-commerce to our site, we make shoppers more comfortable by signaling that their transaction will be safe and worry-free."

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 10 million surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, thereby increasing profit opportunities. There are currently more than one million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

Contact Information

  • Media Contact:
    Julia Konstantinovsky
    Atomic PR
    (415) 402-0230
    Email Contact