December 14, 2006 13:24 ET

buySAFE Partners With MIVA Small Business Solutions to Increase Consumer Trust, Improve Conversion Rates for MIVA Merchants

MIVA Merchants Will Soon Be Able to Add buySAFE's Trust Seal and Bonding Services to Their Websites

ARLINGTON, VA -- (MARKET WIRE) -- December 14, 2006 -- buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that it has partnered with MIVA Small Business Solutions to make the buySAFE service available to merchants using the MIVA platform for their e-commerce storefronts. MIVA Small Business Solutions -- with more than 60,000 customers -- is a leading supplier of e-commerce software solutions to small and medium-sized businesses.

buySAFE certifies and monitors online merchants -- identifying qualified merchants with the buySAFE Seal -- and uses surety bonds to guarantee merchant transactions for online shoppers. Under the terms of the partnership, a buySAFE module will be included as part of the MIVA Merchant 5 software for new and existing customers, allowing them to seamlessly integrate the buySAFE trust solution into their Websites. Once this is integrated, merchants certified by buySAFE will display the buySAFE Seal, which boosts customer confidence and improves e-commerce site conversion rates. The buySAFE Seal indicates to shoppers that the merchant is trustworthy, reliable and committed to delivering on the terms of the sale.

"We are delighted to be able to provide MIVA Small Business Solutions customers with a powerful tool to increase Website conversion," said Jeff Grass, buySAFE CEO. "Trust is a primary driver in determining where a shopper buys online. By integrating the buySAFE trust solution, MIVA Small Business Solutions merchants can now clearly and effectively signal their trustworthiness to potential buyers. Working with a partner as large, reputable and well-known as MIVA Small Business Solutions, buySAFE has a valuable ally in our mission to make every online transaction reliable, trusted, and virtually risk-free."

The buySAFE module will be available to MIVA Small Business Solutions merchants using the MIVA Merchant 5 software platform beginning in January 2007. buySAFE is accepting a small number of merchants in advance of wide release to serve as beta testers. MIVA merchants interested in being considered as beta testers should send an e-mail to

"MIVA is committed to providing small and medium-sized merchants with the tools they need to be successful online," said James Harrell, vice president and general manager of MIVA Small Business Solutions. "By incorporating the buySAFE trust solution directly into our software, we're providing our customers with a vital tool that creates more confident shoppers, improves site conversion rates, and helps them ensure their online success."

The buySAFE Seal is the strongest trust signal in e-commerce. To qualify for a buySAFE Seal, merchants must pass the rigorous buySAFE certification process, which ensures they are trustworthy, reliable and committed to delivering on the terms of the sale. Consumers that make a bonded purchase from a buySAFE Merchant receive a surety bond backed by Travelers®, ACE USA® and Liberty Mutual® that guarantees -- up to $25,000 -- that all terms and conditions of the sale will be met. The buySAFE Seal ensures that online shoppers will have a safe and worry-free shopping experience.

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 10,000,000 surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, thereby increasing profit opportunities. There are currently more than two million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

About MIVA®, Inc.

MIVA (NASDAQ: MIVA) is a leading online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America and Europe.

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