SOURCE: buySAFE

September 28, 2005 09:00 ET

buySAFE® Customer Pugster Uses Bonded Shopping Model to Reach One Million Feedback Milestone

First Seller in eBay History to Reach Historic Mark

ARLINGTON, VA -- (MARKET WIRE) -- September 28, 2005 -- buySAFE®, the world's leading e-commerce bonding service, announced that Pugster, Inc., a buySAFE user and a leading fashion jewelry company, reached the one million feedback milestone. The company, listed as pugster888 on eBay, attributes using buySAFE's Bonded Shopping service as one of the key components to achieving this historic mark.

According to the Nortica eBay 500 list, pugster888 has topped the charts every month as the "fastest growing" eBay member and is currently the number one volume seller on eBay. Pugster also has been a member of the Power eBay Sellers Alliance (PeSA) since October 2002.

"Pugster has always been an innovative company since the day we first started selling online back in 2002," said Vanessa Lee of Pugster, Inc. "We are fortunate to have a customer base full of repeat buyers, and we know that they appreciate the safety and security bonding our transactions with buySAFE provides. buySAFE is a valuable business partner, and we look forward to continuing to share our success."

Bonded Shopping is buySAFE's solution to the biggest challenge facing e-commerce today: knowing who to trust. When shoppers see the buySAFE Seal, they know that the merchant is trustworthy, reliable and can financially meet the terms of the sale. The Seal also indicates that the seller's transaction is backed by a guarantee that includes a surety bond of up to $25,000 on each transaction.

"Pugster is eBay's fastest growing seller, and currently the top volume seller as well. We are excited to help them meet this important milestone, and look forward to helping them achieve even greater success in the future," said Steve Woda, founder, buySAFE. "The top sellers know that online shoppers are looking for new and innovative ways to safely purchase goods online. Savvy businesses like Pugster are adding buySAFE to their marketing and sales programs and seeing great results."

In addition to having the ability to carry the buySAFE Seal on their listings, Bonded Sellers also receive exclusive placement on the buySAFE Bonded Shopping Network (www.buySAFEshopping.com), buySAFE's one-of-a-kind shopping site that combines all Bonded Items™ from eBay and Overstock Auctions in a single location. Currently, buySAFE Shopping features approximately 1.6 million items

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment through Bonded Shopping -- the only program that qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide protection for individual buyers from online transaction risks. buySAFE also benefits online merchants by signaling that they are reputable and trustworthy, thereby increasing profit opportunities. All Bonded Items can be found at buySAFEshopping.com. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

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