August 02, 2005 08:30 ET

buySAFE® Launches First All-Bonded Shopping Site --

Every Item in the buySAFE Bonded Shopping™ Network Is Bonded and Guaranteed up to $25,000

ARLINGTON, VA -- (MARKET WIRE) -- August 2, 2005 -- buySAFE®, the world's leading e-commerce bonding service, today launched the buySAFE Bonded Shopping™ Network (, giving online shoppers a powerful tool in the fight against e-commerce fraud. is the first Web site to feature item listings exclusively from Bonded Sellers™, whose transactions are guaranteed up to $25,000 per listing. currently features approximately 1.5 million Bonded Items -- equating to more than $700 million in merchandise -- and is the only Web site where shoppers can find all Bonded Items in a single location. features listings from Bonded Sellers on eBay and Auctions. All Bonded Sellers whose items appear on have:

--  passed buySAFE's comprehensive Business Inspection process to ensure
    they are trustworthy, reliable, and committed to delivering on the promises
    they make to their buyers;
--  agreed to allow buySAFE to continuously monitor their performance in
    every transaction with their buyers; and
--  paid for a surety bond from Liberty Mutual Insurance Company to
    guarantee each bonded transaction up to $25,000.
"buySAFE's Bonded Shopping Network gives online shoppers a quick and easy way to shop the safest and most reputable sellers on the Internet," said Jeff Grass, CEO of buySAFE. "As e-commerce fraud has grown, online shoppers have become increasingly wary of buying from sellers they don't know. eliminates this problem for both the buyer and the seller. When shoppers see the buySAFE Seal, they know that the merchant is trustworthy and reliable, and that their transaction is guaranteed."

Shoppers who purchase an item through are e-mailed a link to their surety bond. In the rare event that a Bonded Seller does not meet its obligations to the buyer, the surety bond protects the buyer from financial loss.

In addition to helping shoppers buy safely, also helps online sellers become more successful. Bonded Sellers are identified with the buySAFE credibility seal that lets consumers know that they are among the most reputable online. This helps merchants convert shoppers into buyers, resulting in higher sales and increased profitability.

"As one of the largest online sellers of footwear, we understand how important consumer trust is to our success," said Jonathan Garriss, CEO of Gotham City Online. "Although we sell our merchandise on nearly all the online markets, including eBay, and Shopzilla, we are particularly excited about, which provides an opportunity for shoppers to purchase items in a minimum risk environment."

Continued Garriss: "We feel shoppers that are not preoccupied with uncertainty will purchase more. Gotham City Online provides shoppers with great savings, fast shipping and personalized customer service, and we believe that bonding our listings is the perfect complement to our total value company philosophy."

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment through Bonded Shopping -- the only program that qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide protection for individual buyers from online transaction risks. buySAFE also benefits online merchants by signaling that they are reputable and trustworthy, thereby increasing profit opportunities. All Bonded Items can be found at buySAFE is headquartered in Arlington, Virginia. More information is available at

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