SOURCE: BuyWithMe; SCNVGR

BuyWithMe; SCNVGR

September 21, 2010 09:30 ET

BuyWithMe and SCVNGR Announce First-of-Its-Kind Partnership Between Community-Buying and Mobile Location-Based Service

Collaboration to Provide BuyWithMe Members With Offers From Local Businesses and Rewards-Based Challenges to Earn Exclusive Deals

NEW YORK, NY and CAMBRIDGE, MA--(Marketwire - September 21, 2010) -  BuyWithMe and SCVNGR have struck a partnership to create a unique online offering harnessing the power of community-buying and mobile location-based services. Starting today, BuyWithMe members in New York City, Boston and Philadelphia will begin to see some of the daily offers they receive enhanced by the SCVNGR mobile gaming platform, which allows users to complete challenges and earn points and rewards at their favorite places. The collaboration provides users with additional ways to discover and fully experience everything a local business has to offer, and gives businesses the opportunity to create more engaging promotions that establish closer connections with their customers.

The announcement marks the first time that two companies such as this have aligned, creating a unified service that will enable both consumers and businesses to realize the full potential of the BuyWithMe and SCVNGR services. Shoppers can initially take advantage of exclusive BuyWithMe offers to discover local businesses and then use the SCVNGR app to complete challenges at each business to unlock additional rewards. BuyWithMe business partners can offer targeted deals that will attract new customers and engaging challenge-based games via the SCVNGR app that will keep customers coming back for more.

"Our goal is to provide our shoppers with deals they love and our business partners with high-quality, returning customers," BuyWithMe CEO Cheryl Rosner said. "This partnership further empowers shoppers by capitalizing on the power of location-based mobile applications. Our daily offers connect smart, savvy shoppers with local businesses, and SCVNGR's engaging game platform gives them even more reasons to visit that business again and again." 

"The similarities between our two user bases are something that couldn't be overlooked," SCVNGR CEO Seth Priebatsch said. "SCVNGR users love to discover new things in their city by using our gaming app to unlock rewards and deals. In partnering with BuyWithMe, we can bring our challenge-based games to an entirely new set of users and show them that a great discount on dinner or at a local spa is only just the beginning."

BuyWithMe is a community-buying service that connects savvy shoppers with select local businesses to take advantage of exclusive offers on food, dining, shopping, activities, travel, shows and special events. Unlike other community-buying sites, members are given seven days to gather friends and make a decision on which deals they will choose. In turn, local businesses that partner with BuyWithMe benefit from immediate feet in the door and increased interest from high-value, frequent shoppers, as well as new customers, all without any upfront costs.

SCVNGR is a free mobile app for the iPhone and Android phones. Users who have the app can visit local businesses and check-in to learn more about particular challenges associated with that business. SCVNGR challenges are quick, fun, casual tasks such as checking-in, snapping a picture, scanning a QR code, or doing the social check-in by bumping phones with friends, in addition to customized challenges a small business owner builds in quick fashion. Challenges are user-generated and can be created to provide friends, patrons and even random newcomers with fun things to do and earn at any location.

For more information about subscribing, visit BuyWithMe.com, or visit SCVNGR.com for more information and to download the free app to an iPhone or Android-enabled device.

About BuyWithMe
BuyWithMe (www.BuyWithMe.com) is the premier community-buying website that connects savvy shoppers with the best deals and offers from local businesses in their city. Through the power of community-buying, shoppers have access to exclusive one-week deals for spas, salons, travel, fitness, restaurants, activities and other services. BuyWithMe currently publishes daily deals in Boston, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Washington D.C., and plans to be in 20 markets by the end of 2010. BuyWithMe is headquartered in New York City.

For more information about working with BuyWithMe and to receive free emails for the best offers in your city, sign up at www.BuyWithMe.com.

For additional news and savings tips follow @BuyWithMe on Twitter.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You'll unlock real-world rewards and share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.

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