SOURCE: KDPaine & Partners

December 06, 2007 14:56 ET

BuzzLogic and KDPaine & Partners Team Up to Deliver Greater Accuracy, More Depth, to Social Media Measurement

BERLIN, NH--(Marketwire - December 6, 2007) - KDPaine & Partners, the Berlin, NH-based leader in public relations measurement, has partnered with BuzzLogic, a company empowering marketers to grow their businesses through influential social media, to provide tonality and sentiment scoring capabilities to BuzzLogic's social media marketing platform. Under the terms of the deal, BuzzLogic customers can leverage KDPaine's award-winning sentiment scoring and analysis as part of one integrated social media outreach and marketing solution.

"Computers can do a lot of things well, but differentiating between positive and negative comments in consumer generated media isn't one of them," explained Katie Delahaye Paine, CEO of KDPaine & Partners. "The problem with consumer generated media is that it is filled with irony, sarcasm and non-traditional ways of expressing sentiment. That's why we recommend a hybrid solution. Let computers do the heavy lifting, and let humans provide the judgment," Paine explains.

KDPaine & Partners has created an award-winning team of human coders and analysts to do exactly that. Meanwhile, as part of its core platform, BuzzLogic has built tools to score social media (like blog posts) on a scale ranging from positive to negative, then generate reports to gauge the impact of social media marketing programs, as well as understand how blogger sentiment evolves over time. Today's announcement brings together the best of both worlds: now, BuzzLogic customers can easily tap KDPaine's experts and methodology to optimize BuzzLogic's rating features as a core component of their social media marketing initiatives.

"Consumer generated media has changed the game for how today's brands both market products and interact with customers," said Rob Crumpler, CEO of BuzzLogic. "As more companies look to invest marketing and advertising dollars into social media, our job is to offer our customers a crystal clear picture of what influential brand advocates are saying online, and help marketers either leverage or shift those perceptions. We're excited to work with KDPaine -- the firm is the gold standard when it comes to sentiment analysis."

The new sentiment scoring system determines upfront a client's goals, areas of sensitivity and current engagement strategies, and then develops a tailored methodology. KDPaine's analysts are trained according to the highest standards of PR research, and use methodologies based on the Institute for PR's Guidelines for PR Measurement as developed by Katie Paine. KDPaine's sentiment scoring service is available today as part of the BuzzLogic offering.

About KDPaine and Partners

KDPaine and Partners is a New Hampshire-based consultancy that provides plans, products and services that help Public Affairs and Marketing professionals measure their success and make better, more informed decisions for their organizations. For more information about KDPaine and Partners, go to

About BuzzLogic, Inc.

Founded in 2004, BuzzLogic™ is an on-demand software company that enables marketers and publishers to harness online influence to create and execute effective social media strategies. Built on a trusted index of social media conversations, BuzzLogic uses patented influence algorithms to identify influential online discussions on any topic, and enable marketers to effectively target their messages to both opinion leaders and their audiences at the moment it matters most. Top-tier brands and agencies use BuzzLogic for a number of initiatives, from blogger relations to direct marketing and online advertising. Please visit for more information.

Contact Information

  • Contact:
    Katie Delahaye Paine
    KDPaine & Partners, LLC
    (603) 682-0735
    Email Contact

    Valerie Combs
    Director of Public Relations
    BuzzLogic, Inc.
    Email Contact