SOURCE: Buzzphoria

October 11, 2010 11:38 ET

Buzzphoria Chosen as Social Media Marketing Agency of Record for ArtJen Complexus' Mirafit fbcx

NOVI, MI--(Marketwire - October 11, 2010) - Novi, Mich.-based Buzzphoria, a fully integrated social media marketing agency, has announced it has been selected the agency of record for ArtJen Complexus U.S.A., the North American manufacturer and distributor of Mirafit fbcx®, a scientifically proven weight-loss supplement that removes 81 calories of dietary fat per tablet.

Buzzphoria president Adrienne Lenhoff says that ArtJen intends to add social media marketing to its mix of advertising and public relations efforts. 

"One of the most important elements in building a solid social media marketing strategy," Lenhoff said, "is to know what is already being said about your brand, your company and competitors and where those conversations are taking place."

The firm has proprietary monitoring software to provide client companies with a baseline review of all online conversations taking place, along with on-going, real-time social media monitoring. 

"Buzzphoria has a proven track record of significantly increasing client revenues, brand visibility and consumer engagement through best in breed social media tactics. We are pleased to have these social media marketing pioneers as our social media agency of record," stated Dr. Joseph Artiss, vice president ArtJen Complexus U.S.A.

"Social media is about two-way dialogue and stakeholder engagement," Lenhoff added. "It's amazing how many times we've been able to develop brand evangelists for clients by listening to what is being said online, and then engaging them in constructive dialogues and calls to action."

About Buzzphoria

With staff, management and consultants who are pioneers in the social media marketing space since 1989, Buzzphoria knows what works and what doesn't work when it comes to social media marketing. The company offers comprehensive social media marketing strategy and implementation, including online public relations, community building, crisis outreach, social customer service and competitive tracking. It positions clients using strategic brand outreach across all online and mobile channels on branded social outreach on platforms such as Facebook, YouTube, Twitter, Foursquare, LinkedIn and others, resulting in measurable market share increases. Buzzphoria provides both business-to-consumer and business-to-business services and serves clients ranging from well-known international and national brands to regional brands and emerging companies. For more information, visit

About ArtJen Complexus USA, LLC

Mirafit fbcx was developed by Dr. Joseph Artiss, associate professor of Pathology in Wayne State University's (WSU) School of Medicine (Detroit) and Dr. K-L Catherine Jen, chair of Nutrition and Food Science in WSU's College of Liberal Arts and Sciences. Artiss and Jen formed ArtJen to commercialize the Mirafit fbcx technology. They acquired the rights to the technology from WSU to bring the product to the worldwide market. To learn more about Mirafit fbcx and its benefits, visit Mirafit fbcx®.

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