SOURCE: BVI Networks

BVI Networks

January 11, 2010 08:00 ET

BVI Networks and RockTenn Merchandising Displays Partner to Deliver Real-Time Store Monitoring Systems; Measuring Effectiveness of In-Store Marketing Concepts, Shopper Behavior and On-Shelf Availability

ShopperGauge™ Is a New RockTenn Merchandising Displays Program That Measures Effect and Influence of Store Merchandising on Shopper Behavior; Exclusive On-Shelf Inventory Tracking System Provides Deep Insights for On-Shelf Availability

SAN JOSE, CA--(Marketwire - January 11, 2010) - BVI Networks, provider of RetailNEXT, the advanced in-store business intelligence (BI) and decision support platform, is unveiling its newest capabilities for providing real-time in-store data at NRF's Big Show 2010. BVI has partnered with RockTenn Merchandising Displays -- a world class promotional, store merchandising and display company -- to bring the powerful analytics capabilities of RetailNEXT to RockTenn's new ShopperGauge™ offering. This state-of-art system uses video monitoring, video analytics and on-shelf technologies to create and report data that enables retailers and manufacturers to see and analyze in-store shopper behavior in real-time. Powered by BVI's RetailNEXT, the ShopperGauge system is the only system of its kind to deliver real-time information critical to making decisions about what really works in the store. Users can reduce costly out-of-stock gaps, manage shrink from theft and product tracking issues and increase the effectiveness of marketing and merchandising at all levels in the store.


--  RockTenn Merchandising Displays brings the on-shelf inventory technology
    and expertise on effective in-store displays and merchandising to the
    partnership; BVI Networks provides its state-of-the-art in-store business
    intelligence system for analytics and automated reporting.
--  By integrating BVI's advanced analytics into fixtures and displays from
    RockTenn Merchandising Displays, the ShopperGauge system delivers clear,
    actionable information and measurable ROI for merchandising and marketing
    programs in the store.
--  The ShopperGauge system measures out of stock events, duration of out of
    stocks and back stock inventory availability, giving retailers and
    suppliers visibility into costly out-of events and trends.
--  Using the ShopperGauge SmartEndCap fixture, with embedded video and
    integrated RetailNEXT analytics and reporting, retailers and CPG
    manufacturers can easily capture display effectiveness data, customer
    engagement rates, and inventory movement for an entire end cap or display.
--  BVI Networks and RockTenn Merchandising Displays are also teaming to
    deliver the ShopperGauge Learning Labs. Expected to be generally available
    in the first quarter of 2010, the Labs will offer as a service, an
    accessible and low-cost way for Consumer Product Manufacturers to test the
    merchandising, packaging, and placement of their products in real store
    environments. Participating retailers benefit financially from the
    partnership with BVI Networks and RockTenn Merchandising Displays as well
    as from the insights about products and merchandising being tested in their
--  Green Hills Market, a bellwether of Retail 3.0 technology, has
    implemented the ShopperGauge solution in its Center for Advanced Retail
    Technologies (CART) to provide real-time information about shelf inventory
    levels, out of stock events, replenishment and merchandise effectiveness.


--  Inventory Management is one of the key performance metrics for managing
    success in 2010. Out-of-stock gaps -- the lag time between when products
    are out of stock on the shelves and the time retailers find out and take
    action.  According to a study by RIS News, retailers lost $93 billion
    annually as a result of being out of stock on the products that consumers
    are looking for in their stores.
--  Currently, manufacturers have little to no visibility into actual shelf
    inventory levels or the total amount of product in the store channel. This
    is especially critical information for manufacturers of high-value and
    high-risk products, such as over-the-counter pharmaceutical products,
    consumer electronics, liquor, and premium health and beauty care items that
    have experienced high levels of shrink from Organized Retail Crime over the
    last year.  The lack of hard numbers forces manufacturers to use "best-
    estimates" when planning and making product decisions. The ShopperGauge
    system allows for decisions to be made based on facts and accurate real-
    time data.
--  Current methods for attaining data have been too costly to implement in
    every store or as an ongoing part of operations, leaving retailers and
    manufacturers to resort to extrapolating from studies of small samplings of
    shoppers and stores.  RetailNEXT is the only platform affordable and
    powerful enough to deliver insights from every store every day -- making it
    a best-in-class shopper insights tool.


--  Improving Retail Sales: "The ShopperGauge system completes the product
    cycle in our stores. We already know the products we receive and our sales
    figures. But the ShopperGauge system ensures we understand in real-time
    what's happening to the products on our shelves. Whether by reducing theft
    or ensuring we restock the right products at the right time, the
    ShopperGauge system will have a positive effect on our bottom line." --
    Gary Hawkins, Green Hills Supermarket
--  Meeting Tomorrow's Needs: "The significance for the retail industry of
    the BVI-RockTenn joint marketing venture of the ShopperGauge solution goes
    beyond reducing out-of-stock items and theft. The demand of impatient
    customers has required retailers to become more competitive and work more
    efficiently with CPG manufacturers to improve the in-store shopping
    experience. Solutions like ShopperGauge are now filling the tremendous void
    in a retailer's ability to ensure customer satisfaction at the shelf level
    without the high cost of overstocking inventory." -- King Rogers, retired
    Vice President, Assets Protection, Target Corporation, and currently co-
    founder and principal in the King Rogers Group, LLC.


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About BVI Networks

BVI Networks offers the only in-store business intelligence solution proven to deliver clear, actionable information and measurable ROI across multiple store departments within weeks of installation. The open RetailNEXT platform provides real-time and near real-time customer metrics that let retailers dramatically improve store execution and customer satisfaction by optimizing staffing, merchandise placement, and in-store advertisements. RetailNEXT also enables brand manufacturers to make much better product and marketing decisions and truly measure ROI on advertising investments. The BVI Networks team includes former senior managers from Cisco, Motorola, IBM, Juniper, Novell and Intel, as well as retail professionals with extensive backgrounds in operations, merchandising and asset protection. BVI Networks is rapidly establishing partnerships with leading in-store solution providers and is quickly expanding its customer base. Early customers include major big box retail chains, grocery stores, hardware stores and specialty retailers. BVI Networks is headquartered in San Jose, Calif. For more information, please visit

About RockTenn Merchandising Displays

RockTenn Merchandising Displays is a leading in-store marketing and merchandising solutions provider. It develops promotional and permanent displays and packaging programs supported by innovative retail marketing services for major consumer packaged goods and services companies and retailers. For more information, please visit

Rock-Tenn Company (NYSE: RKT) is one of North America's leading manufacturers of paperboard, containerboard, and consumer and corrugated packaging, with annual net sales of approximately $2.8 billion. RockTenn's 10,000 employees are committed to exceeding their customers' expectations -- every time. The company operates locations in the United States, Canada, Mexico, Chile and Argentina. For more information, visit

ROCKTENN and SHOPPERGUAGE are trademarks of Rock-Tenn Company and its subsidiaries.

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