SOURCE: bXb Group, LLC

bXb Group, LLC

June 11, 2013 11:15 ET

bXb Online Announces the Formation of bXb Group Aligning -- Best Of Business -- and Interactive Agency Powerhouse Culture22

Organization Offers Two Distinct Businesses, Each Focused On Serving the Specific Needs of Global Marketers and the Communities They Serve

CHICAGO, IL--(Marketwired - Jun 11, 2013) - bXb Online announced the formation of bXb Group, LLC a holding company consisting of -- Best Of Business -- and Culture22 Communications, an award-winning marketing communications and interactive technology agency. This strategic move leverages the unique strengths of each organization to deliver expanded solutions to global marketers and the communities they serve. This alignment follows bXb Group's capital partnership with Synetro Group, a private investment and strategic advisory firm.

Tony Lorenz, CMM, Founder of bXb Online and CEO of bXb Group, stated, "Since first working with Culture22 and its founder Gretchen Eckland on the Chicago 2016 Olympic bid, I have admired the caliber of work and the manner in which it's delivered to world-class BtoB and BtoC brands -- from Toyota and Unilever, to Hitachi and American Society of Plastic Surgeons. I am very pleased to present and now Culture22 as aligned brands of bXb Group, driving our clients and users to higher ground in their respective marketplaces."

Gretchen Eckland, President of Culture22 and CCO of bXb Group, stated, "I couldn't be happier about joining Tony and bXb Group. I'm passionate about the vision and thrilled to be acting as its creative engine. On the agency side, incorporating the bXb Online digital event practice is an incredible pairing with Culture22's integrated creative and interactive technologies. This combination will deliver extraordinary opportunities and value to our existing and growing client base."

R. Norris Orms, CAE, EVP and COO at Healthcare Information and Management Systems Society (HIMSS), stated, "These two organizations are made for each other. Their leadership and work together with our team at HIMSS has been stellar over the past year.

We are a better organization as a result of their relentless pursuit and delivery of highly strategic and creative solutions for our business."'s award-winning online industry platform will launch at the 2013 ASAE Annual Meeting & Expo August 3-6.

For more information, visit or learn more at:

June 11-13, 2013 | McCormick Place | Chicago IL | Booth 868
AIBTM Press Conference | Tuesday, June 11, 2013 | Room 190B
1:30p | BOBtv News at 2:10 pm

About bXb Group, LLC

bXb Group, LLC offers marketing leaders' technology, marketing communications and interactive services to support core brands and organizational presence in their respective marketplaces., already an award-winning online industry platform, will aggregate content and community, organized by industry. founding industry partners include American Society of Association Executives, Center for Exhibition Industry Research, International Association of Exhibitions and Events, Professional Convention Management Association, and the Virtual Edge Institute.

Culture22 Communications is an award-winning integrated communications, interactive technologies, and digital events agency that delivers multi-faceted marketing programs, campaigns and experiences that inspire action and build brand relationships for world-class companies and agencies. Culture22 serves leading BtoB and BtoC brands including Toyota, McDonald's, Hitachi, TATA Consultancy Services, Unilever, Healthcare Information and Management Systems Society (HIMSS) and the American Society of Plastic Surgeons (ASPS).

Learn how bXb Group can accelerate your business-to-business strategy today at

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