SOURCE: Koeppel Direct

Koeppel Direct

October 13, 2015 09:00 ET

By the Numbers: Social Media for Direct Response Marketing

DALLAS, TX--(Marketwired - Oct 13, 2015) -  Direct media group Koeppel Direct released a set of statistics on how businesses are using social media for direct response marketing displayed in an informational graphic.

Are you using social media for direct response?

Chances are, you've been paying attention to social media and, in particular, a direct response marketing strategy on social media.

But, do you know just how potentially effective and valuable this medium really is?

More and more, consumers -- including, most likely, your own customers and prospects -- are looking to and acting upon social media messages to make purchasing decisions. When it comes to leveling the playing field for different businesses implementing their marketing and advertising strategies, there is no better medium than social media -- no matter the size of your business or depth of the market you are trying to reach.

In this infographic on social media and direct response, Koeppel Direct put together some information on key numbers, observations and trends that marketers and the businesses they represent need to be paying attention to and acting upon efficiently and effectively.

These findings include the following:

  • 35% of consumers say that social media has "some" or "a great deal of" influence on purchasing decisions
  • 29% of consumers use social media to find product reviews and information
  • 54% of B2B marketers say they have generated leads from social media
  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC
  • Social media lead conversion rates are 13% higher than the average lead conversion rates
  • Social media has the third-highest media ROI (15-17%), behind email (21-23%) and telephone (19-20%)

With all of this in mind, once again the question to ask is: Are you using social media for direct response?

About Koeppel Direct
Based in Dallas, Texas, Koeppel Direct is a leading direct response advertising agency, specializing in multichannel direct response television (DRTV.) As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV, Koeppel Direct provides services for print, radio, and online -- providing a broad range of opportunities for their clients. Founded in 1995 by president Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel Direct's impressive client portfolio includes major companies like Turbo Tax, and Sports Illustrated. The professional management and highly experienced staff have made Koeppel Direct one of the leading direct response advertising agencies in America.

For more information about Koeppel Direct, please visit: