SOURCE: Apparel Magazine

Apparel Magazine

January 30, 2012 15:00 ET

Byer California, GAP to Address IT Strategy at Apparel Magazine's Tech Conference West

COLUMBIA, SC--(Marketwire - Jan 30, 2012) - Executives from Byer California and GAP Inc. will speak on IT strategy at the upcoming Apparel Tech Conference West, to be held Wednesday, March 21 at the Fashion Institute of Design & Merchandising's (FIDM) L.A. campus. The Conference is produced by Apparel Magazine, and complimentary registration is available to qualified apparel retailers, brands and manufacturers at

Fernando Gonzalez, CIO, Byer California and Andy Chiang, Director, Supply Chain Strategy, GAP, will participate in a session titled "Straight Talk on IT: Byer California & GAP Share Their Strategies." The two seasoned executives will share their specific case studies to illustrate the strategies adopted by their firms, as they examine such issues as packaged software vs. custom, methods of implementation, the bottom line results and more. The session will conclude with an open audience Q&A.

The Apparel Tech Conference is designed to help executives strengthen their firm's strategic direction, technology roadmap and overall competitiveness. Included are up to a dozen expert-led educational sessions focused on design, PLM, ERP, all-channel retail, supply chain management, information technology, mobility and more, as well an exhibit area where attendees can meet one-on-one with leading technology solution providers.

In addition, two keynotes will be presented. Peter Leech, partner, The Partnering Group and former CMO,, will speak on "Why e-Commerce Has Reached A New Tipping Point for Apparel" and Ilse Metchek, president, California Fashion Association (CFA), will present "California's Fashion Industry: State of the Union."

To date, technology sessions will be presented by platinum sponsor, Simparel, and gold sponsors, GCS, Gerber Technology, Lawson and NGC Software.

Registration is complimentary for qualified apparel brands, manufacturers and retailers only. Visit to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or Solution, technology and service providers interested in sponsoring should contact

About Apparel
Apparel magazine offers technology and business insight from concept to consumer, providing competitive, actionable information to executives representing the world's most successful apparel brands, retailers and manufacturers. Its targeted content addresses Retail Intelligence, Supply Chain, Sourcing & Logistics, Concept-to-Spec and Fiber-to-Fabric. An Edgell Communications publication, Apparel also produces the Apparel Executive Forum, Apparel Business and Technology Leadership Conference in New York, Apparel's Sourcing Summit at MAGIC, numerous web events, e-Newsletters,, a variety of leading-edge industry research reports and more.

About Edgell Communications
For the past 25+ years, Edgell Communications has been connecting leading executives with the world's leading service and solutions providers. Today, Edgell remains a powerhouse in the IT industry, offering unparalleled market expertise and unlimited resources for leading technology companies to reach thousands of customers and prospects -- in print, in person and online. Edgell reaches more than 143,000 business and IT executive subscribers through its six vertical brands, including Apparel, Consumer Goods Technology, RIS (Retail Info System News), Mobile Enterprise, VSR (Vertical Systems Reseller) and Hospitality Technology.

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