SOURCE: WideOrbit


SOURCE: Entertainment Studios

Entertainment Studios

September 07, 2016 21:19 ET

Byron Allen's Entertainment Studios Networks Goes Live on WideOrbit's WO Network

Global Media Company Adopts Ad Sales and Traffic Platform Preferred by Media Buying Agencies

LOS ANGELES, CA--(Marketwired - September 07, 2016) - Entertainment Studios, Inc., ( one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, with 40 shows on the air, and owner of seven 24-hour HD cable television networks reaching nearly 80 million aggregate subscribers nationwide, proudly announces that all seven Entertainment Studios cable television networks and 40 syndicated series are now live on WO Network, WideOrbit's traffic and ad sales platform for syndicated television shows and cable networks.

Entertainment Studios Networks' deployment of WO Network comes as it realigns its advertising sales business to pursue and fulfill opportunities from large advertising agencies and brands. Its seven cable television networks (PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV) are carried by many of the nation's most prominent satellite, telcos, and cable companies, including DirecTV, Verizon FiOS, Suddenlink, Mediacom, and AT&T U-Verse.

The selection of WideOrbit was the result of a search to identify sales and traffic solutions for supporting Entertainment Studios' ad sales team to meet and exceed the proposal, execution, audience delivery, and invoicing standards expected by most media buying agencies.

"There's no question that adopting WideOrbit is the natural evolution of our television ad sales business," said Byron Allen, Founder, Chairman and CEO of Entertainment Studios. "Our cable networks are rapidly adding new subscribers, which means our sales and operations teams need strong backroom infrastructure and the best software to compete for and gain market share."

"WideOrbit's WO Network gives us the technology software we need to seamlessly interact with advertising agencies," said Cindy Kelly, President of Advertising Sales for Entertainment Studios Networks. "We are now well-positioned to maximize revenue, drive efficient work flows, and improve ROI on all platforms -- including linear, mobile, and digital."

"Entertainment Studios is a global media company heavily investing in distribution, content, sales, marketing -- and now, technology," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We're honored to be selected as its platform for building and sustaining new growth, and we look forward to working with the Entertainment Studios Networks team for many years to come."

About Entertainment Studios
Chairman and CEO Byron Allen founded Entertainment Studios in 1993. Headquartered in Los Angeles, it has offices in New York, Chicago, Denver, and Raleigh. Entertainment Studios owns seven 24-hour HD cable television networks serving nearly 80 million subscribers: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, and JUSTICE CENTRAL.TV. The company also produces, distributes, and sells advertising for 40 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. With a library of over 5,000 hours of owned content across multiple genres, Entertainment Studios provides video content to broadcast television stations, cable television networks, mobile devices, multimedia platforms, and the World Wide Web. Our mission is to provide excellent programming to our viewers, online users, and Fortune 500 advertising partners.
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About WideOrbit
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,000 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as London, Paris and Gothenburg, Sweden.

WideOrbit® and the WideOrbit logo® are among the trademarks of WideOrbit. Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. © 2016 WideOrbit Inc. All rights reserved.

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